The Complete Marketing Game Plan for Course & Digital Product Creators
Everything you need to simplify your marketing and fill more seats in your online course.
It's time for your marketing to stop feeling like a constant grind, and start feeling like the ball is in your hands.
chasing simple playbook
ENROLL NOW
Make More Sales with Less Effort Through a Simple, But Impactful Marketing Strategy
You're tired of constantly prepping marketing materials only for the majority of your sales to come from referrals. You know your offers are great, but it's exhausting to spend so much energy grinding away at the marketing machine only to feel like you aren't reaching your ideal students. How are you supposed to scale your business if your marketing feels overwhelming, ineffective, and unsustainable?
You can't.
But you can stop spinning your wheels and start seeing results.
The Chasing Simple playbook includes all of my courses, templates, and workshops in one spot — it's everything you need to simplify your marketing and fill more seats in your course!
This is ALL possible. I'll show you how!
Your marketing can work without you working, and that's the freedom we're all looking for.
Take time off without ghosting your audience.
We're all burnt out on social media — the Playbook will help show you how to leverage other content avenues instead.
Spend less time on social media.
We all love a referral, but we want them to be one of many sources of potential customers — not our only.
Have sales from more than just your referrals.
Creating content feels like less of a drag when you know it's leading your audience towards a sale.
Start seeing traction in your marketing & sales.
What if you could...
woah, that's true.
Since 2020, I've been creating courses, trainings, and resources to help creative educators stop spinning their wheels with their marketing and start seeing more sales of their courses and digital products.
And you don't have to sacrifice your business goals to switch things up.
The time you're spending struggling with marketing could be better spent on product development, improving client experience, or better yet — self-care.
Your marketing shouldn't consist solely of Hail Marys. Let's master the X's and O's together for more sales of your course and digital products.
Your New Marketing Game Plan in 4 Plays
Launches are an important part of getting more eyes on your offers, and seeing cash influxes throughout the year.
Launch Strategy Ecosystem
Once you're consistent and have more room for creativity and innovation, we'll learn how to create a strategy that converts.
Content Strategy Ecosystem
The first step to a strong marketing plan is getting consistent (and sustainable) with your current content efforts.
Content Creation Ecosystem
No strong marketing game is complete without evergreen marketing. We'll dive into funnels, growth tactics, and more.
Evergreen Ecosystem
Get off the content creation hamster wheel and start making MOVES in your business with Content Batching Bootcamp. Inside, you'll learn how to create your own unique system for batching out your content so that you can put out quality content and build relationships with your audience.
Content Batching Bootcamp
Included:
Your marketing plan should be rooted in strategy, not spaghetti thrown at the wall. A Year in Preview will walk you through how to map out a yearly marketing calendar — one that is aligned with your business goals, makes you money, and brings in customers without taking up all of your time!
A Year in Preview
The numbers you're tracking should do more for your business than simply tell you how many followers you've gained in the last year. This workshop will help you understand what to track, and how those numbers should influence your marketing strategy.
KPIs & Marketing Workshop
Course launches don't have to be overly time-consuming. This course will show you how to create a launch runway, what your prelaunch should include, how to build a waitlist that converts, AND how to develop your launch messaging!
Launch Strategy Course
Marketing isn't a one and done process, which is why The Community exists to help you continually tweak, refine, learn and grow in your marketing skills. All Playbook students will receive a 12 month VIP membership in the community — granting you access to quarterly 1:1 calls with me, plus weekly feedback and review on your marketing materials!
VIP Membership in The Community
More than just a place to brainstorm your content, this planner was designed specifically to help you align your content with your business goals, so that you can move the needle and see an increase in revenue!
2025 Chasing Simple Content Planner
Plus My Entire Template Suite!
Enroll Now
For your first year, you'll have me by your side with quarterly 1:1 calls, a portal for reviews and feedback, and ongoing Voxer access.
More Than Just A Self-Study Set Of Courses - You'll Get Accountability Too
"Before working with Amanda I took it month by month without much of a big plan. With Amanda, a more detailed plan held me accountable to the big vision."
- Abby, Success Coach
"Working with Amanda made marketing something I didn't dread."
"Doing this alone has felt so hard and that's the main reason why I've struggled to get going, but now I feel so much more hopeful than I ever felt before."
- Uma, Wellness & Productivity Coach
"I just got your feedback and first website audit back and I'm so pumped!!"
"My revenue has increased over twice from last year ... the confidence I got working with Amanda and leaning into my authentic voice was crucial to my growth."
- Amy, Financial Coach
"Now I have a clear plan and I trust myself to execute the plan."
After working through The Playbook you'll be able to stop spending all of your marketing time on social media, have an Evergreen System that converts to sales, and will know how to find and connect with your ideal students.
Sign Me Up!
Or 3 Payments of $333
$997
OR, Enroll in The Playbook for Just:
+ Content Batching Bootcamp ($197 value)
+ A Year in Preview ($197 Value)
+ KPIs & Marketing Workshop ($97 Value)
+ Launch Strategy Course ($297 Value)
+ 12 Months VIP Membership in The Community ($1,764 Value)
+ 2025 Chasing Simple Content Planner ($27 Value)
+ Year of Content Prompts ($37 Value)
+ Launch Content Prompts ($27 Value)
+ Copy Bank ClickUp Template ($17 Value)
+ Content Workflow ClickUp Template ($17 Value)
+ KPI Tracker ($47 Value)
+ Welcome Sequence Email Template ($97 Value)
+ Launch Waitlist Email Template ($97 Value)
+ 🎁 PAY IN FULL ONLY: 2 Months Extended VIP Membership in The Community ($294 Value)
what's included
The Play-By-Play
You Could Spend $2,918 To Access All Of These Separately ....
1 Payment of $997
3 Payments of $333
The Goal?
The Plays?
The Strategy?
But I'll Guide Your Path!
Simplified & Cohesive Marketing
More Sales & Less Time Marketing
In Your Hands
The Chasing Simple Playbook has everything you need to create a simple, but impactful, marketing strategy and process.
Start seeing sales without the struggle.
Everything you need to simplify your marketing and fill more seats in your online course.
It's time for your marketing to stop feeling like a constant grind, and start feeling like the ball is in your hands.
chasing simple playbook
ENROLL NOW
There's No One Right Way to Market Your Business, But There Are 5 Ecosystems You'll Want to Have in Place to See Continuous Sales
Simplified Marketing - Your Way
The first step to a strong marketing plan is getting consistent (and sustainable) with your current content efforts.
Included in this ecosystem, you'll find:
💻 Content Batching Bootcamp
💻 Chasing Simple Content Planner
💻 A Year of Prompts
💻 Copy Bank Template
💻 Content Workflow Template
💻 ChatGPT Prompts for Repurposing
AKA, everything you need to set up a sustainable content creation system that will consistently nurture your current audience and build relationships with them - improving the Know, Like, and Trust factor for your business.
Content Creation
Ecosystem one
Once you're consistent and have more room for creativity and innovation, we'll learn how to create a strategy that converts.
Included in this ecosystem, you'll find:
💻 A Year in Preview
💻 KPIs & Marketing Workshop
💻 KPI Tracker Template
💻 Quarterly 1:1 Strategy Calls for Your First Year
AKA, everything you need to lead your current audience towards a sale instead of throwing out random content ideas as they come to you.
Ecosystem two
Content Strategy
Launches are an important part of getting more eyes on your offers, and seeing cash influxes throughout the year.
Included in this ecosystem, you'll find:
💻 Launch Strategy Course
💻 Launch Content Prompts
💻 Launch Waitlist Email Templates
💻 Quarterly 1:1 Strategy Calls for Your First Year
AKA, everything you need to run a successful launch that brings in new students now, gives your income a boost, AND primes your audience for your next launch or promotion.
Launch Strategy
ecosystem three
No strong marketing game is complete without evergreen marketing. We'll dive into funnels, growth tactics, and more.
Included in this ecosystem, you'll find:
💻 The Chasing Simple Community
💻 Welcome Sequence Email Templates
💻 The Ability to Submit Content and Copy for Feedback & Review EVERY WEEK for Your First Year
AKA, everything you need to set up an evergreen ecosystem that sells for you as you're showing up consistently, are between launches, and working on the fifth and final ecosystem ....
Ecosystem four
evergreen Ecosystem
Once your nurture marketing is running down the field and your evergreen systems are scoring goals, it's time to start bringing in new members to your audience to see a continuation of sales.
Included in this ecosystem, you'll find:
💻 Podcast Pitch Email Templates
💻 Podcast Sponsorship Email Templates
💻 Podcast Ad Templates
💻 A Quiz to Tell You What Growth Strategies are Best For Your Current Phase of Business
💻 Access to My Network and Business Relationships
AKA, everything you need to grow your audience, grow your email list, and start seeing more sales of your course and digital products.
growth marketing
Ecosystem five
Teach Me the Ecosystems
The Chasing Simple Shop has a 14-day any-reason refund policy. If you're unsatisfied with your purchase, I'll work with you to make it right.
Refund policy
risk free
"Amanda has a way of explaining all of these processes in a way that just clicks — there's no marketing jargon here."
"The best part is, you're not doing it alone — Amanda has created a community that helps to keep you accountable."
"My goal going through this was clarity, and the crash course cleared up some lingering confusion for me and helped me map out a few things that I've been stuck on. All of the resources and templates within each ecosystem are even more gold!"
- Wendy S.
"The Marketing Crash Course was Gold!"
resources and Templates
"Everything in the Playbook was very organized and I knew exactly what to go to once I finished one lesson. Even with it being self-paced, I felt as though I was being guided."
- Chayney P.
"Even with it being self-paced, I felt as though I was being guided."
You Aren't Alone
"From content strategy and creation to figuring out your launch plans and growth marketing strategies — all while having Amanda in your pocket and at your fingertips if you get stuck."
- Jennifer G.
"They Playbook is a one-stop shop for everything marketing."
Everything you need
The Playbook is for you if ...
The Playbook is not for you if ...
You're pouring your time and soul into your marketing, but just aren't seeing results.
You want access to an educational suite, templates, and tools that will grow with your marketing needs.
You're tired of throwing spaghetti at the wall, and want a guide that is as unique as your business.
You're frustrated, feeling like your business is standing in place, and wish you had someone to show you the way to marketing that makes a bigger impact in less time.
You have no plans to offer digital products or courses in your business.
You want quick fixes instead of a cohesive marketing system.
You're looking for hand off your marketing instead of working on it yourself.
Originally a classroom teacher, I started my own business creating courses on simple living, routines, and capsule wardrobes. Soon I realized that I absolutely loved launching and strategic marketing - and combined with my passion for educating, plus a natural knack for organization (hi! 1w2 over here 👋), I was the perfect person to help other course creators showcase how they can help potential students.
And now? I've spent 5 years helping countless course creators and online educators grow their businesses and fill seats in their courses through strategic marketing and copywriting.
My favorite part of what I do isn't the monetary wins for my clients and students (although heck yeah we celebrate those over here 🎉), but the visible relief I can see wash over my students and clients while we work together. Shoulders that were tense slowly lowering. Postures relaxing. And smiles coming a whole lot easier. Those are the biggest wins for me as an educator and strategist.
And I want to help you feel that same relief. So snag your seat in the Chasing Simple Playbook, and let's start working together today!
author · speaker · educator · cat lady
I'm here to show you how to make marketing simpler.
Meet Amanda!
let's get started
For your first year, you'll have access to our weekly calls within The Chasing Simple Community.
Weekly Community Calls
A year's access to me via Voxer, the ability to submit content and copy for feedback and review, and FOUR 1:1 calls.
1:1 Access to Me
Workshops, Templates, Prompts and More!
My Entire Suite of Educational Content
Content Batching Bootcamp, A Year in Preview, and my Launch Strategy Course
My 3 Signature Courses
Here's What's Inside:
ok, let's recap!
I'm ready. Let's go!
get started today
Or 3 Payments of $333
$997
OR, Enroll in The Playbook for Just:
+ Content Batching Bootcamp ($197 value)
+ A Year in Preview ($197 Value)
+ KPIs & Marketing Workshop ($97 Value)
+ Launch Strategy Course ($297 Value)
+ 12 Months VIP Membership in The Community ($1,764 Value)
+ 2025 Chasing Simple Content Planner ($27 Value)
+ Year of Content Prompts ($37 Value)
+ Launch Content Prompts ($27 Value)
+ Copy Bank ClickUp Template ($17 Value)
+ Content Workflow ClickUp Template ($17 Value)
+ KPI Tracker ($47 Value)
+ Welcome Sequence Email Template ($97 Value)
+ Launch Waitlist Email Template ($97 Value)
+ 🎁 PAY IN FULL ONLY: 2 Months Extended VIP Membership in The Community ($294 Value)
what's included
The Play-By-Play
You Could Spend $2,918 To Access All Of These Separately ....
1 Payment of $997
3 Payments of $333
Common Qs and As:
I have a question...
The materials inside of the Playbook are designed as self-paced, however, when you enroll you receive a year's VIP membership inside of The Chasing Simple Community — granting you 1:1 guidance, weekly community calls, and Voxer access to me so you aren't left to your own devices.
Is this a fully DIY course?
Absolutely not. The Chasing Simple Playbook is my entire educational suite curated in a way that will help you to simplify your marketing strategy — from content creation to launches and beyond. This isn't just a one-off course — it's a complete ecosystem.
Is the Playbook just another course?
You'll have access to the materials inside of the Playbook as long as they exist. However, your access to the VIP Tier of The Community and 1:1 guidance are only for one year from the date of your enrollment (unless you decide to renew), so I suggest you plan to dive in immediately!
How long will I have access?
Absolutely! Whether you're just starting out or have launched your course multiple times, the Playbook will provide strategies that will work for any stage of business. It's designed to give you clarity, direction, and structure, no matter where you are.
Will this work if I'm just getting started with my business?
Great! If I didn't answer your question here, please email me at support@amandawarfield.com or shoot me a DM over on Instagram and I'd be happy to chat about whether or not the Playbook is right for you!
I have another question ...
Small progress is still progress. But, if you set aside time to attend the weekly Community calls (every Tuesday at 11:00 am ET), you'll start seeing real progress in no time!
Is the Playbook just another course?
With the playbook, you can.
Confidently create a plan for your marketing — months in advance.
Stop scrambling for marketing ideas at the last minute and wondering what you'll post today.
Stop guessing what the next marketing step should be.
Spend more time focused on your zone of genius.
Show up with confidence in your marketing.
Stop winging your marketing and start seeing results.
Build a loyal audience that's excited about your offers.
Start making a larger impact with less time.
Imagine if you could...
Still not sure? Get an insider peek into the course below!
Give me the playbook