The Complete Marketing Game Plan for Course & Digital Product Creators
Everything you need to simplify your marketing and fill more seats in your online course.
It's time for your marketing to stop feeling like a constant grind, and start feeling like the ball is in your hands.
chasing simple playbook
ENROLL NOW
Make More Sales with Less Effort Through a Simple, But Impactful Marketing Strategy
You're tired of constantly prepping marketing materials only for the majority of your sales to come from referrals. You know your offers are great, but it's exhausting to spend so much energy grinding away at the marketing machine only to feel like you aren't reaching your ideal students. How are you supposed to scale your business if your marketing feels overwhelming, ineffective, and unsustainable?
You can't.
But you can stop spinning your wheels and start seeing results.
The Chasing Simple playbook includes all of my courses, templates, and workshops in one spot — it's everything you need to simplify your marketing and fill more seats in your course!
This is ALL possible. I'll show you how!
Your marketing can work without you working, and that's the freedom we're all looking for.
Take time off without ghosting your audience.
We're all burnt out on social media — the Playbook will help show you how to leverage other content avenues instead.
Spend less time on social media.
We all love a referral, but we want them to be one of many sources of potential customers — not our only.
Have sales from more than just your referrals.
Creating content feels like less of a drag when you know it's leading your audience towards a sale.
Start seeing traction in your marketing & sales.
What if you could...
woah, that's true.
Since 2020, I've been creating courses, trainings, and resources to help creative educators stop spinning their wheels with their marketing and start seeing more sales of their courses and digital products.
And you don't have to sacrifice your business goals to switch things up.
The time you're spending struggling with marketing could be better spent on product development, improving client experience, or better yet — self-care.
Your marketing shouldn't consist solely of Hail Marys. Let's master the X's and O's together for more sales of your course and digital products.
Your New Marketing Game Plan in 4 Plays
Launches are an important part of getting more eyes on your offers, and seeing cash influxes throughout the year.
Launch Strategy Ecosystem
Once you're consistent and have more room for creativity and innovation, we'll learn how to create a strategy that converts.
Content Strategy Ecosystem
The first step to a strong marketing plan is getting consistent (and sustainable) with your current content efforts.
Content Creation Ecosystem
No strong marketing game is complete without evergreen marketing. We'll dive into funnels, growth tactics, and more.
Evergreen Ecosystem
Get off the content creation hamster wheel and start making MOVES in your business with Content Batching Bootcamp. Inside, you'll learn how to create your own unique system for batching out your content so that you can put out quality content and build relationships with your audience.
Content Batching Bootcamp
Your marketing plan should be rooted in strategy, not spaghetti thrown at the wall. A Year in Preview will walk you through how to map out a yearly marketing calendar — one that is aligned with your business goals, makes you money, and brings in customers without taking up all of your time!
A Year in Preview
The numbers you're tracking should do more for your business than simply tell you how many followers you've gained in the last year. This workshop will help you understand what to track, and how those numbers should influence your marketing strategy.
KPIs & Marketing Workshop
Course launches don't have to be overly time-consuming. This course will show you how to create a launch runway, what your prelaunch should include, how to build a waitlist that converts, AND how to develop your launch messaging!
Launch Strategy Course
Marketing isn't a one and done process, which is why The Community exists to help you continually tweak, refine, learn and grow in your marketing skills. All Playbook students will receive a 12 month VIP membership in the community — granting you access to quarterly 1:1 calls with me, plus weekly feedback and review on your marketing materials!
VIP Membership in The Community
More than just a place to brainstorm your content, this planner was designed specifically to help you align your content with your business goals, so that you can move the needle and see an increase in revenue!
2025 Chasing Simple Content Planner
Plus My Entire Template Suite!
After working through The Playbook you'll be able to stop spending all of your marketing time on social media, have an Evergreen System that converts to sales, and will know how to find and connect with your ideal students.
Sign Me Up!
"Before working with Amanda I took it month by month without much of a big plan. With Amanda, a more detailed plan held me accountable to the big vision."
- Abby, Success Coach
"Working with Amanda made marketing something I didn't dread."
"Doing this alone has felt so hard and that's the main reason why I've struggled to get going, but now I feel so much more hopeful than I ever felt before."
- Uma, Wellness & Productivity Coach
"I just got your feedback and first website audit back and I'm so pumped!!"
"My revenue has increased over twice from last year ... the confidence I got working with Amanda and leaning into my authentic voice was crucial to my growth."
- Amy, Financial Coach
"Now I have a clear plan and I trust myself to execute the plan."
Or 3 Payments of $333
$997
Your Investment:
+ Content Batching Bootcamp ($197 value)
+ A Year in Preview ($197 Value)
+ KPIs & Marketing Workshop ($97 Value)
+ Launch Strategy Course ($297 Value)
+ 12 Months VIP Membership in The Community ($1,764 Value)
+ 2025 Chasing Simple Content Planner ($27 Value)
+ Year of Content Prompts ($37 Value)
+ Launch Content Prompts ($27 Value)
+ Copy Bank ClickUp Template ($17 Value)
+ Content Workflow ClickUp Template ($17 Value)
+ KPI Tracker ($47 Value)
+ Welcome Sequence Email Template ($97 Value)
+ Launch Waitlist Email Template ($97 Value)
+ 🎁 PAY IN FULL ONLY: 2 Months Extended VIP Membership in The Community ($294 Value)
what's included
The Play-By-Play
A $2,918 Value
1 Payment of $997
3 Payments of $333
The Chasing Simple Playbook has everything you need to create a simple, but impactful, marketing strategy and process
Start seeing sales without the struggle.
Everything you need to simplify your marketing and fill more seats in your online course.
It's time for your marketing to stop feeling like a constant grind, and start feeling like the ball is in your hands.
chasing simple playbook
ENROLL NOW
I'm all about over delivering to help you get results. In addition to the 5 module course, you also get:
Did someone say bonuses?
Describe your offer in a few words here. For example, a 30 lesson transformation that takes you from burnt out to booked out.
That Absolutely Amazing Thing that You're Selling
you're gonna love
You can use this section to showcase any bonuses or extra features of your offer that you didn't showcase above. Coaching calls included? Facebook group? Lifetime access? In person event? Hit those highlights!
Title of your amazing bonus goes here
Bonus One
Duplicate these bonuses for as many extra features you want to highlight. You can use this section to showcase any bonuses or extra features of your offer that you didn't showcase above.
Another bonus or feature can go here
Bonus Two
This could be a satisfaction guarantee, a money-back guarantee, or some type of promise. You can also link out to your actual Terms & Conditions page within the copy here so that they can get the full explanation. You can customize the text in the icon above to match your actual guarantee. Headline Ideas: Your investment is fully backed by our satisfaction guarantee, 100% money-back guarantee, I’m putting all the risk on me, The [course name/your name] promise, I promise you [promised result]. In fact, I’ll even guarantee it!
Your investment is fully backed by our satisfaction guarantee.
risk free
You've got this! Your audience is going to love this product. Get excited!
You want to see immediate results.
You can add a few of these or delete some if you don't need them all.
You want to learn best practices for a specific platform.
Share a short sentence that highlights why your offer relates to this trait.
You can't commit time to working on this goal.
Share a short sentence that highlights why your offer relates to this trait.
You don't have a course or digital offer for sale.
This is not for you if...
but will this work for me?
You've got this! Your audience is going to love this product. Get excited!
You're ready to reach your ideal customers with messaging that converts to sales.
You can add a few of these or delete some if you don't need them all.
You want to see traction in your marketing, but struggle with time and direction.
Share a short sentence that highlights why your offer relates to this trait.
You can commit 3 hours a week to your marketing.
Share a short sentence that highlights why your offer relates to this trait.
You already have at least one course or digital offer.
This is for you if...
but will this work for me?
“Pull out the big statement above, then add more of what they said here!"
- Name of your amazing student
"Before I felt like this & that. Now everything has shifted! I am feeling this way!"
“Pull out the big statement above, then add more of what they said here!"
- Name of your amazing student
"Since taking the course, I'm doing more of this amazing thing, and THIS too."
“This is an alternative testimonial style. You have so many options for displaying your testimonials with this template."
- Name of your amazing student
"Woah, I learned so much in this program. I wish I had started it sooner. Would have saved me so much time!"
result they got here
Put a bio here focused specifically through the lens of this offer and you as the educator/creator. Your potential customer is asking: So, why do you/your brand specifically understand my problems? Why do YOU have the tools needed to help me?
This bio should establish credibility and make a connection with the your ideal customer. This isn’t the place to share a lot of personal trivia or "fun facts", but you can sneak in one fun mention to build a connection with potential clients. Example: “I give my clients professional advice, custom feedback, and plenty of references to The Office." With the fun mention, be sure to make it truly interesting. (Everyone likes coffee, okay? So maybe leave that out!)
Here are some headline ideas for starting this section: Your coach who has been there and done that; Wait, who are you? (best for a cold audience); I’ve helped countless ____ [do the thing you’re teaching]. And, now it’s your turn!; There is a way to do ____ with ____; About the founder; Meet your hostess/host!; Meet your coach.
I went from X to Y after implementing what I'm teaching you in this program.
Why learn from me?
My clients have been featured in...
let's get started
Write a sentence (or two) about this part of your offer here.
You get THIS too.
Write a sentence (or two) about this part of your offer here.
Well gosh, this is awesome.
Write a sentence (or two) about this part of your offer here.
Then another highlight!
Write a sentence (or two) about this part of your offer here.
Put the first major thing here.
When you buy this really cool thing, you get these things!
ok, let's recap!
I'm ready. Let's go!
get started today
Common Qs and As:
I have a question...
Headline ideas for this section: Still have a few questions?, You’ve got questions, we’ve got answers!, Still wondering if this is right for you?, Your most popular questions, answered, On the fence? Here’s what you’ll want to know before joining.
You can make these as long or as short as you need to! And add as many as you need.
Wait. I'm also wondering about this.
You can duplicate this section to cover however many questions are needed for your offer. Think about any hesitations your ideal customer might have, look at what you're being asked in your inbox, and tackle those questions right here!
You can make these as long or as short as you need to! And add as many as you need.
What about this thing though?
Headline ideas for this section: Still have a few questions?, You’ve got questions, we’ve got answers!, Still wondering if this is right for you?, Your most popular questions, answered, On the fence? Here’s what you’ll want to know before joining.
You can make these as long or as short as you need to! And add as many as you need.
You can keep adding more FAQS!
You can duplicate this section to cover however many questions are needed for your offer. Think about any hesitations your ideal customer might have, look at what you're being asked in your inbox, and tackle those questions right here!
You can make these as long or as short as you need to! And add as many as you need.
I have another question!
With this program, you can.
Have this thing you really desire.
Get your time back in this particular way.
Feel confidence in this area.
Have less of this negative emotion.
Paint that picture of the benefits of your offer. There are probably so many!
You can add as many as you'd like to.
Imagine if you could...
You can add a video that users will click to play here!
Still not sure? Get an insider peek into the course below!
i'm all in.