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Podcast

Episode 077: The Fastest (and Simplest) Way to Create a Successful Offer

September 28, 2021

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I'm  Amanda — simplicity-focused content marketing strategist.  I'm here to help you fit your marketing into your business.

Meet Amanda

Ready to create a successful offer in your business, but not sure where to begin? I'm sharing 5 practical steps to get you from idea to offer

Ready to create a successful offer of your own?

In less than one year, I grew Club Content Batching from idea, to course, to a membership with over 100 people inside. Word of mouth has been my largest seller – practically everyone inside was told they HAD to join by a friend that was already inside. At the time of recording this, I’ve had three launches where each was more successful and profitable than the last – with it having made nearly $14,000 in revenue since it’s conception.

All of this with an extremely small audience on my part.

Today I’m spilling my secrets for how I created such a successful offer, and you can take these 5 steps and do it yourself too. I’m Amanda Warfield, your host for the Chasing Simple podcast, and you’re listening to episode 077.


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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate.

In less than one year. I grew Club Content Batching from idea to course to membership with over 100 people inside word of mouth has been my largest seller. Practically everyone inside was told that they had to join by a friend that was already inside. And at the time of this recording, I’ve had three launches where each was more successful and profitable than the last. With it having made nearly $14,000 in revenue since its conception. All of this with an extremely small audience on my part. Now, back in episode, quick disclaimer, because I don’t want to confuse anyone Episode 74, which came out three episodes ago. I recap my fourth launch of Club Content Batching. I have not as I’m recording Episode 77, I have not recorded that one yet because I have not had the fourth launch. So all of those numbers, I just said, those are just for the first three launches. I know that’s really confusing, but just wanting to disclaimer on that timeline. Now, today I’m spilling my secrets for how I created such a successful offer.

And you can take these five steps and do it yourself, too. I’m Amanda Warfield, your host for the Chasing Simple Podcast. And you’re listening to episode 77.

 The very first step to create a successful offer is to start by throwing spaghetti at the wall and just seeing what sticks and don’t be afraid to be wrong. Here’s what I mean by that. So often we. Get an idea, whether at the start of our business, or just an idea for a product or an offer, we think would be a good fit and we get an idea for it.

And we have in mind exactly what we want to do. And then we start talking to our audience about it and it may not be, they may need it to be tweaked essentially. But we’re so afraid to be wrong, that we don’t want to tweak anything. We don’t want to change anything. And we hold so tightly to these ideas that we have.

Don’t do that. Look at it as an experiment. If you listen to last week’s episode, I taught her all about experimenting. Look at it as an experiment, throw spaghetti at the wall, talk within your business umbrella about different topics and see what sticks, see what people respond to. When I first started my business, I taught about simple living, simplicity and capsule wardrobes.

Then after talking to other business owners, I realized that I could fill a hole in the industry, in the market in the time management as a business owner space,with a focus on simplicity. I could tweak what I was already doing. A major pivot, really pivot what I was already doing. Right. With simplicity into simplicity, focus, time management is a business owner.

So I did this at the end of 2019, and I started talking about time management. I talked about time management for six months. I think where I was literally throwing spaghetti at the wall I had shut down. I had, my first podcast was called the Live Organized, Live Simple Podcast. I shut it down when I decided to pivot into time management. And I was only doing email newsletters and Instagram. I was a very simplified version so that I could throw spaghetti at the wall and not have so much pressure to create major content. When I wasn’t really sure where this was going to take me. Threw spaghetti at the wall. Then, once I started getting more comfortable, understanding what my audience wanted to hear, what time management topics they responded to, what they didn’t. Then I opened this podcast. I started this podcast with a whole new focus, all about uncomplicating, your life in business, managing your time. Well, managing your business. Well, managing your content. Well, all of that was under this umbrella. But I didn’t do that until I had really thrown spaghetti at the wall to see what stuck and to see what people were interested in hearing about time management as a business owner. Then one day, about six months after I started talking about time management, I happened to post to my Instagram stories about how I create a month of content in one week.

And I got a great response, actually, what I ended up doing, and this was back, I went and looked this up May 12th, 2020. So all of this, the successful offer Club Content Batching that I created and have grown in the last year, all of this happened during a pandemic too. So you can certainly do this, but may 12, 2020, I posted a little slide and I said, Hey, I’m going to do a mini training. Here are two options. I don’t remember what the other option was, but one of them was making a month worth of content in one week, people voted for content batching. So I gave the training. Not thinking much of it because it was something I just did naturally behind the scenes, but I got a ton of DMS about it.

People asking further questions, saying it was really helpful asking me to save it to the highlights, all kinds of messages. So I posted about it again and again, and each time I got a ton of response, so I thought, Hmm. Maybe I’m onto something here. So in June, again, this is over a month later in June, I started sharing my first behind the scenes stories during a batch week.

I still do this today. As I’m recording this right now, I’ve been talking about behind the scenes of what my batch week looks like on my stories. I do this every single month. I started doing that in June of 2020. That got a ton of response. So then at the beginning of July, I took the next step and I released my very first freebie around content creation. It was a quick audio training to see what kind of response that got it. Got great response. So then I created a podcast episode about it on July 14th, episode 14. And I’ll link to that in the show notes, if you haven’t listened to it. And then, then, and only then did I decide? Yes. It’s time to do a real launch for this and do a course.

That was two months. I did not launch anything around this topic until I had done a ton of market research for two months, two months of market research, just seen what people responded to, what kind of questions they asked me, what they wanted to know about this topic. And the only reason I even knew to pursue this topic was because I threw spaghetti at the wall and that stuck.

So then step two, you’ve got the idea. You’re thinking this is a topic I could create a product around, always come up with the topic before you come up with the product. Step two is to give yourself time and space. Don’t come up with an idea and launch it.

Immediately. Yes, this is faster than just throwing out random product after random product. I promise random idea after random idea. If you just give yourself the time and space to launch it correctly, your launch is going to go a whole lot farther and this whole process will go a whole lot farther. But you have to have a launch runway. You need time to market research. You need to understand your audience, their pain points around this topic and their objections. A lot of times we get into this fear-based mindset where we feel like we need to rush products to market. Then when they quote unquote flop, because you didn’t do your due diligence in preparing your audience.

We assume that it was a terrible idea. We throw it out and we try and come up with some money-making idea. Any money-making idea? We’ll do. A good strong launch needs. eight to 12 weeks of pre-launch. That means that one quarter in your business. Think about this one quarter. How much are you expecting your business to grow? And how much are you expecting yourself to get done in a quarter? Realistically, you can’t get that much done in order to have strong launches and do build successful products. You need a lot of prelaunch. So keep that in mind.

Our businesses can not grow as fast as we think they need to. Step three is to have realistic goals. Let me tell you about my first ever product launch. I launched the intentional routines workbook and I sold two and I felt like a total failure. Absolute, 100% failure. But in preparing for this episode, I actually went back to my numbers from that time because I keep all of my income and expenses spreadsheets for each year. And I keep all of my KPIs for each year. Going back to those numbers, I only had 101 people on my email list when I launched this workbook, many of which were supportive friends and family, because this was again, back at the very beginning of my business.

Which means that I actually did convert at 2% industry standard for email conversions is two to 5%. So looking back, my launch actually, wasn’t a failure. I just had unrealistic expectations even with how successful club content batching feels. Now, I didn’t have crazy insane launches to begin with it really at all.

With the first three launches. Here are my sales launch. 11 launch two 19 launch 3 33. Yes. If you’re doing the math, that’s only 63. That means that over 37 women have joined not during a launch, just because of word of mouth, but I’ll come back to this a minute. Just keep in mind that my launch numbers weren’t wild

Step number four: show up and serve your students or clients well. Get their feedback over deliver. When it came to Club Content Batching, I had 11 students for that first round. It could have been really easy to say. Hmm. That’s hardly anyone. I’m going to just deliver the course and go ahead and start looking ahead to the next thing, because this isn’t exciting.

Instead, I put all of my attention into showing up for those first 11 students. I stayed on those live calls for longer than the hour they were scheduled for. If they continue to have questions, I spent hours responding to them on Voxer. I built relationships with them.

I followed them. I invested my attention and energy into them. And then when the live round was over, I sent out a feedback questionnaire to learn what they liked, but also what they didn’t. And because I had invested with them because I had built relationship with them because I cared about them. They felt comfortable responding to that.

Then I read that feedback without, and this is important without letting myself become defensive. And it wasn’t easy. Believe me. Sometimes I did get my feelings hurt, but. I knew that by listening to that feedback and by actually doing something about it, I could continue to improve Club Content Batching by leaps and bounds. 

 In step five, this is the big one consistency in your offer. One of the biggest, the mistakes I see other business owners make, and I absolutely fell into this trap too, for a long time. One of the biggest mistakes I see other business owners make is lack of consistency with their offers. Here’s the thing. The first time you launch something only the early adopters and your biggest super fans are going to buy, but the more you educate on a subject and the more you launch something, the more you’re going to peak the interest of others.

 In fact, I have one student who I talked to during the launch period of round two for Club Content Batching. At the time, she made it very clear that she was interested in the idea of batching her content, but not inside Club Content Batching, no biggie.

I’m not for everyone. It is what it is. And that happens during every launch. You have people who decide they don’t need your help. That’s fine. But then, when I launched round three, she signed up and she told me that she had been watching me closely over the last few months. And when she saw how consistent I was and how I could relax and watch baseball the weekend before a launch started, she decided to take a chance on Club Content Batching. 

Your audience is watching too. And if you hop from product to product, they’re going to be confused and they are not going to be convinced that they need your product. Not only that, but with each launch, if you’re serving your students, members, clients, whoever, if you’re serving them well, then they’re going to share about you to their audiences.

 But if you launch once and you move on to the next thing, you will not see that growth. I launched club content batching three times in less than a year. Is it exciting to talk about the same topic over and over again? Not really, but that’s how you become seen as an expert on your subject and how people come to trust you enough to buy into you.

I know that you don’t want to feel pinned down or put in a box, but it’s not forever. You can absolutely expand into other products once you’ve got a foundation in place. But for now, you have got to become that expert by launching the same thing over and over and over again. And no, it’s not always exciting. Going back to step four, when I talked about how I only had only quote unquote, because at the time it still felt amazing. And it still does, but I had 11 students. I could have easily looked at that number and thought that’s hardly anyone. This is not exciting. What’s my next big, exciting plan. But instead by digging in, getting dirty, doing the work with those students and then showing up and doing it consistently over and over and over again, that’s how I built a successful offer.

Here’s what you don’t need for a successful offer. You don’t need a fully completed and perfect course or service or workflow. Beta testing is great. Keeping things simple is wonderful. Focus on the transformation, the prelaunch and the sales get people in the door before you make it flashy. Because again, if you listen to last week’s episode where I talked about having to redo stuff, you’re going to redo this when I launched Club Content Batching, I had my prelaunch. I had a word doc that was only a page or two long that had my outline for what I was going to teach. And then I hopped on those zoom calls and I taught face to camera.

Based off of that outline. I didn’t have slides. my webcam. was the one built into my laptop. It was almost nothing. And I think there’s no better way to launch a first product than that because getting to be alive with your students and getting to know them is huge.

Not having to spend all the time and energy to create the product before you actually launch it and then get feedback and change it up anyways is huge. The fastest way to create a successful offer. Let me recap this first, listen to your audience.Second, pre-launch pre-launch pre-launch pre-launch give yourself time.

Third set, realistic goals, fourth over deliver and fifth consistency. Let your audience tell you what topic they want you to cover. Give yourself time to pre-launch. If you do your pre-launch right, and you give yourself that extra time.

Eight to 12 weeks, sounds like a lot of time. That doesn’t sound fast, right? But by giving yourself that prelaunch and not needing to jump from product idea to product idea, to product idea, it actually will be way faster than you think. It’s way faster than the opposite, where you launch it. You didn’t give yourself enough time. You feel like it flopped. So you move on to the next idea. I promise. 

Realistic goals. It’s not going to be a six-figure launch the first time around. It will be probably a while. Unless you have a mega audience before it’s a six-figure launch. It takes someone seven to 10 times to take action on something from the first time they hear about it. Most of your audience is not taking action until you’ve talked about it over and over and over again. You’ll have some that, do. Most of them will wait until they’ve heard about it quite a few times. Over delivering build relationships with the people that are buying from you. They are not numbers. They are not just a sales number. They are not just a number to talk about in a podcast episode. They are real people with real problems that they want you to solve, and they have trusted you to solve. And consistency stick with that same offer over and over and over again, launch it over and over and over again until it can stand on its own and people are coming to the door without launch.

All right. So your action step for this week, if this episode helps you, uncomplicate the product creation process. Be sure to come join us for Chasing Simple the Summit. You’re going to learn from some amazing speakers on how to uncomplicate your life in business. Really similar to how this episode helps you. Uncomplicate the product creation process. If you want to join us, you can grab your free ticket by heading to Amandawarfield.com/thesummit. 

And this week’s book recommendation is Magic Hour by Kristin Hannah. every book she writes is just amazing. There’ve been a couple that I didn’t super love, but most of them are so good. Again, if you’re a psychology nerd, you’re going to really, really like this one. Hmm, I’m trying to think. How do I explain it without giving away the premise, but basically a girl who was raised in the woods. Let’s say that she was raised in the woods with wolves. she ends up in a town. And they’d try to take care of her and figure out who she is and all the stuff. That’s our, I’m just going to leave it at that. It’s really good. It’s a very interesting like not a thriller, because it’s not scary in any way, but there’s a lot of suspense where you’re like, where did she come from? Why is this this way? Why is this this way what’s going to happen? Is this anyways, highly recommend Magic Hour by Kristin Hannah I’ll link to it in the show notes so you can check it out. And until next time I hope that you go on uncomplicate your life and biz.


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