What are the different types of content marketing?
I’ve shared a lot of content in the past to help you get your own content out there for your audience.
No idea what to say to your audience? Episode 069 shares 7 places you can find inspiration for your content.
Struggle with consistency? In episode 042, I share my schedule for creating consistent content.
All in all, I’ve put out 16 different content-focused episodes so far.
But, when I ask my students about their content marketing struggles – something I see over and over again is that they don’t know WHERE they should be showing up. There are so many different content channels out there, and they’re too overwhelmed to even know where to begin.
So, today, in episode 094, I’m here to share some tips on deciding which type of content is right for you to be creating. I’m sharing my rule of thumb when it comes to determining where to show up, and I’m also sharing some questions you should ask yourself as you try and determine what’s right for you.
You’re listening to the Chasing Simple podcast, and I’m your host – Amanda Warfield. Let’s dive in.
Links and Resources Mentioned in This Episode:
- Check out the two upcoming summits I’m a part of: the Blogger Breakthrough Summit and the Profitable Podcast Summit
- This week’s action step: Decide where you want to show up, and remember it doesn’t have to be where you’ll stay forever!
- This week’s book recommendation: The Invisible Life of Addie LaRue by V.E. Schwab
- Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield
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Rather Read? – Here’s the Transcript!
*Just a heads up – the provided transcript is likely to not be 100% accurate.
I’ve shared a lot of content in the past to help you get your own content out there for your audience. No idea what to say to your audience. Episode 69, share seven places. You can find inspiration for your content. Struggle with consistency in episode 42, I share my schedule for creating consistent content. Does the strategic part of creating content allude you? Episodes 84 and 85 are for you. All in all. I’ve put out 16 different content focused episodes so far, but when I asked my students about their content marketing struggles, something that I see over and over again is that they don’t where they should be showing up. There are so many different content channels out there, and they’re too overwhelmed to even know where to begin.
So today in episode 94, I’m here to share some tips on deciding which type of content is right for you to be creating. I’m sharing my rule of thumb when it comes to determining where to show up. And I’m also sharing some questions you should ask yourself as you try and determine what’s right for you. You’re listening to the Chasing Simple Podcast and I’m your host, Amanda Warfield. Let’s dive in.
When it comes to deciding where you’re going to show up with your content. First, you have to think about the three content categories. So you’ve got long form content, short form content and then also the email list. Within those categories, you have various content types. So different types of long form content would be YouTube episodes, podcast episodes, blog posts. Different types of short form content would be pretty much anything in the social media realm, but Instagram, Facebook, LinkedIn, Tik Tok, all of that would be short form content. Because one is longer; it takes more time to consume more time to create. And then there is a lot shorter, way less time to consume, less time to create. And then somewhere in the middle of those, you have email list content. And that really just stands on its own. It’s not necessarily long form content. Although some people do use it as so long form content, and it’s not necessarily social media or short form content either. It’s just kind of its own thing.
My personal rule of thumb, when it comes to deciding where you’re going to show up, if at all possible one type of long form content, one type of short form content. And then your email list, if you are maybe just starting out, you have just, just a couple hours a week to work on your business period. You are brand new side hustler, you know, maybe your email list is your long form content right now. Maybe your Instagram is your long form content right now. That’s okay. But my recommendation, my general rule of thumb to try to follow is one type of long form content, one type of short form content, and then having an email list that, you’re sending emails to on some kind of consistent level.
If you’ve listened to my episodes before you know That I make the distinction very clear between consistent and content. You don’t have to email your list or put out a new piece of long form content every week, every month is okay. If that’s all you can manage, as you are getting started, batching your content and creating your content.
But then if you’ve got that general rule of thumb, how do you choose? How do you choose. What content types you’re going to put out there. And really it comes down to a few things. One, what are you drawn to? What sounds like the most fun to you? Because I’m going to be really honest with you.
When you’re three, four months into batching your content as a new content creator, it’s going to get old really quickly. So pick the one that is the most fun. Because if you dread creating your content, You’re never going to put it out there. I chose podcasting because I had zero interest putting out YouTube videos. Sounds like the opposite of fun to me. I’m not interested in getting cute and recording myself, talking, and you see my face. It’s just not, it’s not my thing. It doesn’t mean it’s a bad form of content. It’s just not personally what sounds fun to me. Podcasting sounded way more fun to me. So for me, I was drawn to podcasting, right?
That was what sounded like the most fun. And because I enjoy podcasting, it’s a lot easier to stay consistent. Versus if I was recording YouTube videos and put out YouTube videos every month, I don’t know if I could stay consistent because I think I would truly dread getting on front of the camera and doing that.
Another thing I want you to consider is your capacity. I have had students in the past who have chronic illnesses and things like that, and they just don’t have the capacity to get up and get ready and record and do all of the effort. Right. There’s only so much effort and capacity that they have. And so.
If you’re someone with lower capacity, maybe YouTube is not for you. Maybe podcasting is not for you. What sounds like it would be too much work to stick to on a consistent basis because of your capacity. You have to know what your capacity and this isn’t just for those with chronic illnesses that’s just who I see often have trouble keeping up with things because they don’t have the capacity.
But for anyone moms, if you’re a mom and you know that, trying to find the time to record podcast episodes in a quiet house, isn’t going to be realistic. Well, then that’s not the way for you to go. Right? You have to think about what you have the capacity for.
And then on top of that, you also have to think about the time that you have when it comes to long form content, especially there’s a drastic difference between how much time each type of content takes. YouTube is the most time consuming type of content. You’ve got to get ready to film. You’ve got to make sure your space is ready to film.
You’ve got to have some kind of script or outline. You’ve got to record it. You’ve got to edit it. There’s a lot that goes into YouTube and video in general. And not only are you editing for the way it looks, you’re also editing for audio, but podcasting, on the other hand, you don’t have to get ready. I’m not ready right now.
I am in sweatpants a sweatshirt. My hair is a mess. I have no makeup on. And you would never know that unless I told you, right, because podcasting takes away a lot of the prep work. Yes. You have to have a scripture, an outline still. Yes. You have to edit once you’re done, but you’re only editing for audio quality versus video quality. So it takes significantly less time than YouTube does. And then blogging takes even less time because you don’t have to get ready. You don’t have to have your space ready. You don’t have to have all of the equipment. There’s less prep work that goes into blogging, then podcasting or YouTube. So if you’re super short on time, YouTube may not be for you podcasts. He may not be for you on the flip side of that. If you’re someone who takes a long time to write content, then maybe blogging isn’t for you. So within. Thinking about how much time you have available. You also have to think about your talent. If you’re someone who is a slow typer, or it takes you a long time to get your thoughts onto paper versus you can just turn on a microphone and record and get something out really quickly, well, then maybe podcasting is for you. It really depends on the time constraints you have and also what your talents and your skills are. So when it comes to choosing again, a couple of questions to ask yourself, what do you have the capacity for mentally and just in general, in your life? What kind of time do you have? And also within that, where do your talents lie? What sounds fun to you? What draws you in what seems the most exciting? And then try to pick one piece of long form content, one piece of short form content and then your email list. And again, the focus should be consistency, not constancy. You don’t have to show up all the time in order to show up for your audience well. And you also don’t have to show up in all the places. You don’t have to be on Facebook and LinkedIn in TikTok and Instagram. Okay. My friend, it’s okay to just pick one for right now. And then when you have more time and energy and mental capacity, you can add more. I hope this episode has helped you think through where you might want to be showing up and how you want to be showing up, as far as content marketing goes and really helped you to decide, okay, these are the places that sound good to me. These are the places that I don’t think I have the capacity for it at this time. And remember that nothing is permanent. Maybe you start with podcasting now and you evolve into YouTube later. Maybe you start with a blog and you evolve into podcasting later. It’s okay to make changes as you go and you grow your business and you grow your, your marketing and your abilities and things like that. And your action step for this week is to decide where you want to show up. And remember it doesn’t have to be where you’ll stay forever. Now this week’s book recommendation.
It’s a little ironic actually saying that is The Invisible Life of Addie LaRue by E Schwab. This I could not put this book down. I flew through it. It’s kind of a longer book and I flew through it. It was so intriguing and I, I, it was just amazing, but it’s based on a woman who never ages and No one ever remembers her.
So she basically floats through life invisibly and essentially stays the same forever, which is why it kind of feels ironic after that last point. But I don’t want to give too much away because anymore, and I will give away plots in the book, but I highly recommend it is a wonderful fiction novel. And I will link to that in the show notes. If you’re interested in learning more. Until next time, I hope that you will go out and Uncomplicate your life in biz?