Episode 229: How to Grow Your Email List

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Growth Marketing Strategies That Will Grow Your Email List

A few episodes back, I put out an episode about the marketing messaging milestones you should be hitting based on your phase of business. Today, I’m back to share a similarly formatted episode, but this time I’m sharing growth marketing strategies that you can use to grow your email list based on your phase of business.

And if you still haven’t taken my quiz yet, head to amandawarfield.com/quiz before we get started so you know exactly which strategies will work best for you!

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Gaffin Creative: https://gaffincreative.com/podcast-production-management/
This week’s action step: Go take the quiz if you haven’t already, and choose one of the potential growth marketing strategies to focus on growing your email with based on your phase of business.
This week’s book recommendation: Forgive: Why Should I and How Can I? by Timothy Keller
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!

Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

And if you still haven’t taken my quiz yet, head to amandawarfield. com slash quiz before we get started so that you know, as you listen, exactly which strategies work best for you. You’re listening to episode 229 of the Chasing Symbol podcast. And I’m your host, Amanda Warfield. This episode was brought to you by Gaffin Creative, the absolute best podcast production team out there.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, and Reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love.

Each week I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.

Let’s do this entrepreneurship thing together, shall we? Hey, sweet friend. It seems like I attract a lot of introverts with my marketing and if that’s you and you have been throwing around the idea of adding long form content to your marketing plan, you might have been thinking about a podcast. Podcasts are great for introverts and just for those of us who want the easiest possible route for creating long form content because you can do it In your pajamas, you can do it no matter what you look like, and all you need is, honestly, you don’t even really need a microphone.

I suggest you get one, but you just need something you can record on, and if you’re gonna go that route, you need a great editor. Now, whether you are thinking of starting a podcast or you’ve already started a podcast and you know how overwhelming the production side of having a podcast is, I want to introduce you to Gaffin Creative.

Gaffin Creative is a podcast production company dedicated to empowering creatives like you and like me to use your voice and grow your brand. They’re not just another production company, though. They’re your partners in creativity, community, and success. I have been working with Haley Gaffin and her team for, gosh, years now, and it is the best thing I spend money on in my business every single month.

I love that I can hand off what I’ve recorded, and I know it’s in good hands. I know that I can fully trust them. With all of the audio aspects, they are so aware of how to improve your audio, but then they also do things like, Hey, if you make this tweak while you’re recording, it’ll sound even better. And they’re just, they’re really dedicated to quality.

And I knew that, but I really discovered it when I had them edit the audio book for my book, Chasing Simple Marketing. They were just so dedicated to the quality, and they were so committed to that project. Honestly, more than I was. And it was just such a reminder of how amazing they are to work with. I know that when I hand over my content each month, that it’s going to be wonderful, and that you, as a listener, are going to get a great experience because of them.

So, whether you’re launching your first episode or you need some ongoing support, they are on a mission to turn dreamers into doers. The founder of Gaffin Creative, Haley, actually, she joined us on episode 93, where we talk about cheering other women on in life and business, and episode 202 to discuss visibility and podcast guesting.

So if you want to learn more about Haley, those are two great episodes to go check out. And if you’re ready to take your podcast to the next level, visit gaffincreative. com and discover how they can help you bring your podcast to life. If you are in the content creator phase, the main focus that I think you should really focus on is actually SEO.

Search engine optimization. Now that means and should mean your own SEO. So the things that you’re doing on your own website, blogging, podcast, YouTube, making sure your content is making it to your website and that you’re using keywords that you’ve done. But I also want you to focus on things like guest blogging, or if you’re up for it, guest podcasting.

But a lot of times those in this phase are a little overwhelmed by that because they haven’t started pitching themselves yet. And guest blogging is a really, a great entry point for learning how to pitch yourself. So guest blogging is a great one because it’s going to help your own personal SEO as well.

And it’s going to give you practice with working with SEO. But then also Pinterest. Pinterest is not social media like a lot of us think, but it is truly a search engine platform. And so, working with Pinterest is also a great way to really dive into SEO and start driving traffic through a search engine back to your own website and your own offers and lead magnets and things like that.

So, content creator phase. Your, your one focus should be SEO, but in a couple different ways. So your own SEO, guest blogging, Pinterest, if you can focus on those tactics for right now, once you’re comfortable with those, you’ll likely be in the foundation builder phase, which for those in the foundation builder phase, podcasting and YouTube guesting is going to be massive.

That, I think, should be your number one focus. But if you’re a little nervous about that, you can start by pitching joint social media lives. That’s a great way to pull in both your audience and whoever else’s audience as well, and potentially both of you can gain new followers from that joint live. But podcasting YouTube guests, they’re again going to help with your SEO, and it’s just going to give people an even deeper glimpse into, and less distracted, glimpse into who you are, what you do, and how you can help them.

So, If you’re in the foundation builder phase and you’re looking to grow your email list, podcasts, guesting, YouTube guesting, joint social media lives are going to be the top three things that I would say choose one of these and focus on them. And then finally, for those of you in the established entrepreneur phase, we’ve got some Much more advanced strategies for you to dive into.

So there’s speaking, which can be in person or online. We’ve got JV webinars, which is where you create a webinar and you’re pitching an offer at the end. And the hosts that you pair up with, they’re the ones marketing it and they get a cut of whatever is made from it. You’ve got bundle contributions, which is, you know, I’m sure you’ve seen bundles where, oh, some of them are free, some of them are paid, and it’s a bunch of people coming in, and essentially everyone’s pitching this bundle to their own email list in order to then, you know, share audiences, essentially.

And then we’ve got ads and other paid growth marketing. So once you’re feeling comfortable with, okay, I’ve got speaking, I’ve got JV webinars, I’ve got bundle contributions. I know what my offers are and know what my value ladder is. Then you can comfortably move into things like ads and other paid growth marketing, which is going to help you get in front of cold audiences to really see that growth.

And once you can really start seeing that growth, then you can continuously drive people to those offers that you have through that paid marketing. And it’s a matter of finding what works. There’s a lot of strategy behind paid marketing and I, I’m not going to go into it, all of it, but finding what works and then increasing how much you’re spending to essentially increase the audience is the simplest way of explaining it, even though there’s a lot more to it than that.

Your action step for this week is to choose one of these growth marketing strategies to grow your email list based on the phase you’re in. So again, if you haven’t taken that quiz yet, go and do that now. Amanda Warfield dot com slash quiz and then relisten to the section so you can choose one of the ones that makes the most sense for the phase of your business journey that you’re in.

And this week’s book recommendation is Forgive Why I Should and How I Can by Timothy Keller. This is, fair warning, a Christianity book, and I can’t say that I agreed or loved everything he had to say, but it gave me a lot to think about, which is all I can really ask for in a book like that, so. Overall, it was a great read.

Gave me lots to think about and I’m going to leave that there. But, um, I’ll link to that in the show notes. And until next time, my friend, I hope you’ll go out and uncomplicate your marketing and business.

Thank you so much for joining me here today, friend. You can find this episode show notes, as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.