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5 Marketing Ecosystems Your Business Needs
You want to reach your ideal clients and customers with your marketing, but no matter how much you put out into the world, it seems like you never quite reach them.
And next week I’ll be sharing why it is you aren’t reaching them and how you can fix it, but first I wanted to share the 5 marketing ecosystems that you should have in place within your business to make sure that you’re able to reach your ideal audience.
Without these marketing ecosystems, you’ll have a hard time reaching your ideal audience no matter what.
Links and Resources Mentioned in This Episode:
- Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
- Snag the 2025 Chasing Simple Marketing Planner!
- Take a look at my Complete Marketing Game Plan for Course Creators—Playbook
- Check out my book for a crash course in content marketing
- This week’s action step: Focus on the marketing ecosystem that needs your attention right now and make some progress. If you need help, check out my playbook linked above, where we go in depth on all of the ecosystems.
- This week’s book recommendation: The Rom-Commers by Katherine Center
- Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield
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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!
Rather Read? – Here’s the Transcript!
*Just a heads up – the provided transcript is likely to not be 100% accurate
You want to reach your ideal clients and customers with your marketing, but no matter how much you put out into the world, it seems like you never quite reach them. And next week, I’ll be sharing why it is you aren’t reaching them and how you can fix it. But first, I wanted to share the five marketing ecosystems that you should have in place within your business to make sure that you’re able to reach your ideal audience.
Without these marketing ecosystems, you’ll have a hard time reaching your ideal audience no matter what. You’re listening to episode 251 of the Chase Simple podcast, and I’m your host, Amanda Warfield. This episode was brought to you by my book, Chase Simple Marketing, and you can grab your own at amandawarfield.
com book.
How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?
Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.
I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.
When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And, when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching GameCog sports, traveling, or forcing our cats to snuggle me.
If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love.
Each week, I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.
Let’s do this entrepreneurship thing together, shall we?
Here’s the deal, friend. It’s time for your marketing to stop feeling like a constant grind and start feeling like the ball is in your hands. 2025 is the year that you’re going to make more sales with less effort through a simple but impactful marketing strategy. And you’re going to do it with the help of the Chasing Symbol playbook, which includes all of my courses, templates, and workshops in one spot.
It’s everything you need to simplify your marketing and fill more seats in your course. If this sounds like exactly what you need, head on over to amandawarfield. com slash shop to join the waitlist. Everyone on the waitlist when the playbook launches will be getting a special bonus and discount. So head on over to amandawarfield.
com slash shop and add yourself to this list today.
When it comes to your marketing, there are five marketing ecosystems that everyone should have working for them in their business. You’ve got the content creation ecosystem, the content strategy ecosystem, the launch strategy ecosystem, your evergreen ecosystem, and your growth marketing ecosystem. So what do all of these mean?
The content creation ecosystem is typically what I would recommend to be the first step to a strong marketing plan. And within that, you want to be getting consistent and sustainable with your current content efforts. , this is where things like content batching bootcamp would come into play, where you want to make sure that you’re setting yourself up for success and creating systems that are going to allow you to create content easily, consistently, and sustainably.
In order to get in front of and to reach your ideal clients, how does this come into play? Well, when you set up that sustainable content creation system, it’s going to consistently nurture your current audience and build those relationships with them. When you’re showing up for them and you’re consistent, you’re building the know, like, and trust factor for your business.
And so when you have that content creation ecosystem, you’re able to build that know, like, and trust with the people that are on it. already in your audience. And they come to feel like they have a relationship with you. And in a sense they do, right? It’s not just, um, it can be, um, what is it called?
Parasocial relationships. It can get to that point, but that’s not necessarily what we’re talking about here. But just having that relationship as far as you become someone, an expert in their eyes. Who they can look to to learn more about whatever it is that you teach them, right? So that’s the first ecosystem.
I would suggest that’s where you start. If you don’t have that in place, you don’t have content creation sustainably set up in your business, that’s where I would suggest starting. The second ecosystem is the content strategy ecosystem. And within this one, once you’re consistent and you’ve got more room for creativity and innovation, then you want to focus on creating a strategy.
that converts. And this is where you focus on leading that current audience that you’ve been building the know, like, and trust factor with and building that relationship with. You’re focused on leading them towards a sale instead of throwing out random content ideas as they come to you. So when you’re setting up your content creation ecosystem and your whole goal in that is just Consistently showing up for your people, building relationships with them.
It’s okay if your content’s a little bit random. As long as it’s within the realm of what you’re doing and what you’re trying to teach, that’s okay. It’s okay if it’s a little random. But once you have that set up and you feel confident, and you feel consistent, and you know you’re building those relationships, and you’ve got more space mentally, That’s when you want to start focusing on that strategy.
And in that way, you’re able to reach the people who are exactly where they need to be in order to be ready for whatever your current offer is that you’re trying to lead them towards, right? So it’s not just, okay, here’s my whole audience and I’m just going to build relationships with everyone. Instead, it’s more so, okay, here are the people within my audience that are a really great fit, and I’m going to talk specifically to them with this strategic content.
And so you’re able to reach not just any potential audience member, but those ones that are really specific. And specifically, the ones that are in their content journey, their customer journey, where you need them to be to be able to lead them to that sale. So, that’s how the content strategy ecosystem comes into play.
Then we’ve got our launch strategy ecosystem. Launches are an important part of getting more eyes on your offers and seeing cash influxes throughout the year. There are some people who are going to say, oh, live launches are better for marketing. Oh, evergreen systems are better for marketing. The truth is you need both because, and I tell this to all of my clients, a launch Is simply preparing your audience for your next launch.
What I mean by that is, when you run a successful launch, that brings in new students now, right? It gives you an income boost now. But it’s also priming your audience for the next time you have a launch or a promotion for this offer. Because there are going to be people who are ready to buy. Who have been following along, who’ve been following that strategic content you’ve been putting out.
But! There are going to also be people who haven’t been seeing your content around this, who’ve never heard of this offer before, who aren’t quite ready yet, but will be in the future. And what you’re doing with a live launch is you’re getting tons of eyes on your offer. They may not buy this time, but they might the next time or even the time after that.
And so a launch strategy, having that in place and having live launches in place, even if it’s just one a year, having at least one in place and having an ecosystem where you do have that launch strategy within it, it’s so important for really just getting more eyes on your stuff. And they convert much, much higher than an
evergreen funnel will. And so it also helps to really pull in those people who have been thinking about it, have been on the fence, but haven’t yet pulled that trigger, right? Then the fourth ecosystem is that evergreen ecosystem. No strong marketing game is complete without evergreen marketing. Things like funnels, and your opt ins, and your email systems, and your sequences, and your automations, and All of those fun things, that all goes into an evergreen ecosystem, creating an opt in that converts, creating a welcome sequence, creating a sale sequence, creating consumption sequence, abandon cart sequences, all of these things, running ads, all of these go into that evergreen ecosystem, right, where you’re creating this massive system on the back end that is going to help sell.
It doesn’t have to be massive. It tends to end up being massive the more you do, but at first it can be really simple. However, you need this side of things to sell throughout the year. And so when someone opts in to an opt in, you’re selling to them without having to actively run a launch. Now, again, You need this in addition to launches because an evergreen ecosystem is going to allow you to reach more people when you pair it with your growth marketing ecosystem and your content strategy ecosystem, right?
It’s going to allow you to reach more people. However, it’s going to see a much lower conversion rate. My clients see anywhere from 5, 10, 25 percent for a live launch, and then about 1 2 percent for evergreen ecosystems. And that’s just normal. That’s just industry average, right? Because there’s not, it’s very difficult to build in true FOMO with an evergreen ecosystem without lying, because we’re not doing that around here.
We’re not gonna say that something’s expiring when it’s really not, right? Um, there are a few ways you can set up some expiring things that are true. The reality is it’s really hard to build that FOMO up within an evergreen ecosystem, not impossible. But harder, and so they don’t convert as highly. They also don’t feel as, um, as high touch point, whereas with a live launch, people who are following you on Instagram and seeing you show up on stories and talking about it every day, it’s got a higher touch point feeling.
Anyways, all of that just being said, you need both. But having that evergreen ecosystem really works well when paired with live launches because you’ve got these people that go through that full sales sequence throughout the year, and then when you live launch, they’ve already heard about it. It’s not new to them.
And so they’re more likely to purchase during the live launch. Because they’ve already heard about it and it’s not the first time they’re hearing about it, right? So it just adds another layer and another element. Now, the fifth and final marketing ecosystem that you’re going to use to reach your ideal clients is a growth marketing ecosystem.
Once you’ve got your nurture marketing, which all of the other ecosystems, the content creation ecosystem, the content strategy ecosystem, the launch strategy ecosystem, and the evergreen ecosystem, those are all nurture marketing. It is all about marketing people that are already in your audience, right?
Once you’ve got those, they’re up and running, your evergreen ecosystem is starting to make you some sales or at least bring in some people. It’s time to start bringing in new members to your audience in order to see a continuation of sales, because what’s going to happen is Eventually, your current audience is going to dry up.
You’ll have reached the people that are going to buy the offer. You’ll see some trickle in, but if you want to sustain sales, you’ve got to be continually bringing in new people into your audience who then are going to see you showing up consistently. And you’re going to build the know, like, and trust factor with them, who are going to see that strategic content that you’re putting out, who are going to watch you live launch, who are going to become part of your evergreen systems, and they’re going to work through that content machine, right?
That marketing machine that you have created for your business. But how do you do that? How do you get in front of these new people? These are the things where You are going to go and you’re going to be in someone else’s podcast. You’re going to go and you’re going to speak to somebody’s course or somebody’s membership.
You’re going to write a guest blog post. You’re going to focus on Pinterest. You’re going to run Facebook ads. All of those are ways to get in front of a brand new cold audience. And when you get in front of that cold audience, because you’ve got that evergreen ecosystem in place, it’s going to be selling for you.
You’re also going to have that consistency between launches. And then when you do launch, or they do go through that evergreen ecosystem, you’re more likely to see sales. So what you want to do is you want to grow your audience. Grow your email list, and with that, you’ll start seeing more sales of your course and digital products.
When you have these five ecosystems in place, you’re able to reach those ideal audience members, those ideal clients, those ideal customers, within each of these different ecosystems, and you’re giving those touch points in a lot of different ways, which is going to really help you reach those ideal customers and bring them in, walk them through that customer journey.
Your action step for this week is to determine which ecosystem you’re currently in and focus on getting that one set up. And I will say these aren’t, they’re not linear. They’re, they’re more like a web. You’re consistently always working a little bit on each of them. But again, if you don’t have that consistent content in place, I would suggest starting there.
Uh, if you do feel like you’re consistent, maybe you focus more on strategy or maybe you focus more on launches. Maybe you focus on evergreen ecosystems. When you know you’re messaging, you’ve got really strong messaging, and I’ll link to the episode in the show notes that’ll give you more on messaging.
But, when you’ve got strong messaging, you don’t have to wait to finish the Evergreen, the launch, all of these other ecosystems to start on the growth marketing ecosystem. Get a freebie in place. And then get out there and start focusing on that growth marketing while you’re building these other systems.
So like I said, it’s more of a web, it’s not linear, and you’re always going to be working on each of them. But determine on which one you need to focus in next, which one is your biggest weak point. And go ahead and focus on getting that one set up now within the chasing simple playbook which is going to launch on march 11th 2025 Within the chasing simple playbook.
We cover every single one of these ecosystems the playbook has It gives you access to every single part of my educational suite. My courses, my workshops, my templates, everything. And it also includes a year of VIP access inside of the community, which gives you a one on one call with me. every single quarter for that year.
So if you know you want to get these ecosystems set up and you want to do it in the simplest way possible without feeling overwhelmed and feel like there’s a ton of jargon and just no clear path, go ahead and head to amandawarfield. com slash playbook and join the waitlist because those who join the waitlist are going to get the best price, they’re going to get the ability to access the course itself a day early and It’s going to be the best way to make sure that you’re reaching your ideal clients because we’re going to make sure you’ve got all of these ecosystems in place.
So, highly recommend. amandawarfield. com slash playbook. Hop on that waitlist if you’re even remotely interested and be sure to get that best possible price when that launches on March 11th. Now your book recommendation for this week is The Romcommers by Catherine Sinter.
This book focuses on this woman who wants to be a romcom screenwriter and she gets this opportunity to help write with one of the Best known names out there and he doesn’t want our help and at first he just says this is what I wrote, this is what we’re doing, and it’s really terrible, uh, if I remember correctly he doesn’t normally do rom coms and so this is like outside of his wheelhouse and anyways, she gets hired, she eventually, you know, all the things that happen with a rom com.
I won’t spoil it, but you know how it goes, uh, but The Rom Commers by Katherine Sinner. I will link to that in the show notes so you can check it out if you’re interested. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business.
so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.
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