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Ep 254: 7 Tools That Can Help You Create Your Content Marketing Plan

March 18, 2025

Chasing Simple Marketing

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I'm  Amanda — simplicity-focused content marketing strategist.  I'm here to help you fit your marketing into your business.

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Tools to Make Marketing Easier

Tired of coming up with content ideas? Feel like you’re scraping the barrel on what to say or talk about in your content? Just want to finally get ahead once and create a plan?

Today’s episode is for you. I’ll be sharing 7 tools that I use for my own business and for my clients to create their marketing plans. Plus, I’m sharing 10 ChatGPT prompts that you can use to come up with content ideas that your audience will actually want to hear about.

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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

Tired of coming up with content ideas? Feel like you’re scraping the barrel on what to say or talk about in your content? Or do you just want to finally get ahead once and create a full marketing plan? Today’s episode is for you. I’ll be sharing seven tools that I use for my own business and for my clients to create marketing plans.

Plus, I’m sharing 10 chat GPT prompts that you can use to come up with content ideas that your audience will actually want to hear. To hear about you’re listening to episode 254 of the Chasen Simple podcast, and I’m your host, Amanda Warfield. This episode was brought to you by my course, The Chasen Simple Playbook, and you can grab your own at amandawarfield.

com slash playbook.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And, when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching GameCog sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love.

Each week, I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.

Let’s do this entrepreneurship thing together, shall we?

Here’s the deal, friend. It’s time for your marketing to stop feeling like a constant grind and start feeling like the ball is in your hands. 2025 is the year that you’re going to make more sales with less effort through a simple but impactful marketing strategy. And you’re going to do it with the help of the Chasing Symbol playbook, which includes all of my courses, templates, and workshops in one spot.

It’s everything you need to simplify your marketing and fill more seats in your course. If this sounds like exactly what you need, head on over to amandawarfield. com slash shop to join the waitlist. Everyone on the waitlist when the playbook launches will be getting a special bonus and discount. So head on over to amandawarfield.

com slash shop and add yourself to this list today.

The first tool that I have for you is SpyFu. S P Y F U dot com. Now, this one, there’s a free version and a paid version. Honestly, the free version is great for just getting started. But what you can do is you can go in and you can type any URL. So I use this for myself and I use this for my clients, right?

And you can see. all of the organic keywords that your site or whoever’s site is ranking for. You can see the estimated monthly SEO clicks. You can see, um, improved ranks, newly ranked, loss ranks. You can see different. Websites that, uh, the website feels like, SpyFu feels like is a competitor and keywords that you share within those.

You can see the top keywords that you rank for and your top pages. There’s also a whole tab on SEO Research where you can see See an SEO overview, ranking history, all of that, backlinks. You can look at pay per click research if that’s something you do. But there’s also a keyword research page. And so you can pop in different keywords and it will tell you the month.

The volume, the estimated clicks, similar keywords, questions, which is great, especially for content that go along with the keywords. You can see what people also rank for similarly to that keyword. It gives you so much information and I actually haven’t paid for the The paid version yet, but I think about it all the time, honestly, and I probably will, so maybe I could do an updated episode at some point about how I use SpyFu and whether or not I feel like the paid version is worth it.

If that’s an episode you’d like me to put out there, if you want to have me dive more into SpyFu, um, let me know. Or any of these really, but especially this one because it was definitely one I’d be happy to put out there and create. But using all of that information you can then take the keywords that you’re currently ranking for or the ones that you’re almost ranking for and you can come up with similar keywords to help give you more ideas and really expand your content plan.

It also can help you see, okay, if I’m ranking for this, is that something I want to be ranking for? Do I maybe need to tweak that or take it off my website? Um, or the ones that you’ve newly ranked for or just lost a ranking for, you can decide, okay, well, I’m going to go in and I’m going to tweak that blog post and create more content around that so that I can backlink to it, etc, etc.

So, that is a great place to do keyword research. You can also put in your competitors and see what they’re ranking for. That doesn’t mean that you necessarily want to do just what they’re doing, but it could give you ideas to spin off. So SpyFu is the first of the seven tools to help with your marketing plan.

The second one is another website. It’s called Answer the Public, and this one’s great because it gives you Questions. So if you type in a keyword or an idea or a phrase, it’ll give you different questions that people ask. So, and they break it up by like who, what, when, where, why questions. And so for example,

if I go in and I type content plan in, it’ll tell me that the search volume is in the good range. It’s in the 2000, it gives me 2, 400, right? You can, See that it gives me 21 different questions There’s how to content plan how to content plan for social media How to plan content for Instagram, etc, etc. And then there’s the what what is a content plan?

What is business content planning? What is a content plan in marketing? Then there’s where questions, where to plan content. So all of these are questions that I could use based on Google searches. They also have, um, prepositions. They’ve got key indicators. So content plan versus content strategy, content plan versus content calendar.

That’s something that I could definitely use. And then there’s also some alphabetical keywords that they just have listed. However, not only. Do they have this for Google? They’ve got, you can do the search for Bing. They’ve got a YouTube section, a TikTok section, an Amazon section, an Instagram section. And so with all of these it can give you ideas of what’s being searched for this keyword on all of these different platforms.

So answerthepublic. com is another great tool that you’re not gonna want to miss out on. When you are planning your content and you just don’t know what to say and you’re tired of trying to figure out what to say. The third tool, we’re going to switch things up a bit and instead of it being a website, we’re going to switch things to your own business.

Now, I cannot recommend enough putting out an annual survey. I actually have a full episode where you can steal my, you know, survey strategy. It’s episode 212. You’re going to want to go check that out. But putting out an annual survey is so important for meeting your current people where they’re at. It’s not the only way you want to plan content, but it is a great starting point because so much of your content is meant to nurture the people that you all love.

Ready have in your audience. So put out an annual survey again. Episode 212 is a great resource If you have not done one yet Make sure you’re doing that every year and really gathering that information on What it is that your people want from you. I have one client She’s gonna know who i’m talking about as I say this, but I have one client who puts out an annual survey every year and it’s so funny because She loves a good spreadsheet and she puts all of the results in a spreadsheet and we go over them and we look at What people are asking for and the amount of times that she’ll have a little note beside one where she’s like I’ve talked about this so many times because even if you think you’ve talked about something your people may still want it Right, and so it’s a lot of times.

It’s coming up with new ways to say the same thing Or new titles for an episode that’s essentially the same as a previous one, right? But that’s what your people want. So your own annual survey Listen to what your people want because often it’s not what we think that needs to go out there. Your next tool is your own analytics.

What platforms are you on and what are their analytics saying about your best performing content? Take the best performing content and stick those ideas into things like SpyFu and Answer the Public to get ideas off of those. Because if it’s performing well, that means that they loved it. So what can you give them that’s similar?

You also can do this with the ideas from your annual survey, take those ideas and stick them into these two, but it’s looking at your own analytics and what actually performed well is a great way to go, okay, well, what else can I talk about around this same topic? Now, let’s talk about chat GPT. I have 10 prompts for you to use.

So we’re going to dive into those. And then I have two more tools after this, that I also suggest that you can use, but tool number five, chat GPT, I I love ChatTPT. It is, when prompted correctly, so helpful for so many, so many things in business, but especially with your marketing. So, this first prompt is one that I learned from Dawn.

of Tech Savvy Creative. I’m going to link to her Instagram and I’m going to link to her website in the show notes because this is her prompt. I got it totally from her, but it’s genius and it’s give me 52 questions that my ideal clients would ask. Now, if you haven’t used ChatGPT in the past, you have to tell them who your ideal clients are and you need to tell them or it what you do, how you serve your people.

However, You asked for 52 questions. That’s a year’s worth of content if you’re posting weekly. It kind of, because the reality is that all of them aren’t going to be good questions. But it’ll give you a really good list. Having questions that an ideal client would ask is so helpful. And what you can do is, I’ve actually taken this and I’ve asked it in a few different ways where I’ve said, okay, give me 52 questions my ideal clients would ask about launching.

Give me 52 questions that my ideal clients would ask about messaging. Give me 52 questions that my ideal clients would ask about content batching. And so I’ve taken all of the, like the smaller niche things I talk about within my content and within my business And I’ve asked specifically what they would ask about those things and that gives you so many content ideas.

So if you can actually take it a step further and not just say, what would my ideal clients ask? But what would they ask about XYZ thing? That’ll give you a ton of ideas. The second prompt that you can use is, give me examples of episodes, blog posts, YouTube videos, whatever, that I could create that are super tactical, like, 9 content ideas for when you’re in a slump.

That is one of my top downloaded episodes. Nine content ideas for when you’re in a slump, I believe.

You know, I thought I wrote down what episode that was. Um, I will link to it in the show notes, I don’t know off the top of my head. But, that’s one of my best. most downloaded episodes. So looking at my own analytics, I then take it and I go, okay, people loved this. What else can I do? Give me examples of episode ideas that I could create that are super tactical like XYZ.

The next prompt that would be a great one is give me examples of case studies that I could create. I, admittedly, do not share enough case studies. Um, I am so education focused. That I forget to share case studies. I’ve done an episode or two and they’re really fun to create I I just that’s one of my flaws.

That’s that’s a blind spot for me personally So that is one that I was like, ooh I need to use this as a prompt because what are examples that I could create and that helped me think oh Oh, I did have a client in that situation that I just forgot because a lot of times when we help clients or students we just We just do it.

It’s natural. We don’t think about it again. So if you ask for examples, it may jog your memory about an issue or an instance where that actually happened. Don’t, I probably don’t need to say this, but don’t ask for case study examples and then create false case studies. However, what you can do is use it in your content.

Not saying that it actually happened, but as a story. So let’s say you ask for case study examples, and it tells you about Instance where a mom’s time was so limited and she needed help with something and so she outsourced cleaning her house. I don’t know, I’m making this up on the fly. Um, but you, you could use the details it talks about to create an introduction.

To a piece of content. Have you ever been in a situation where your time was so limited you felt so Rushed and frustrated and you just could never get anything done blah blah blah so you can use the What’s presented in the examples that chat GPT gives you to connect with your audience, but don’t use the case studies and say that they were real if they wasn’t.

Anyways, okay, next prompt. What are some common challenges that my audience faces and how can I create content to solve them? We want to create content that is going to help our audiences, but sometimes It’s easy for us to not think about the, the common challenges that they face. So this is twofold. It gives you a list of those common challenges, which could prompt more ideas for you.

But then it also gives you content and connects your content with their challenges and helping them. So, that is a really great one. What are myths or misconceptions that I could debunk in my content? This is especially great when you’re in pre launch mode. When you are trying to move people from problem unaware to problem aware to solution aware.

Because a lot of times you give a solution and people are going to go, But it won’t work because of this thing, it won’t work because of this thing, it won’t. So you have to then take them from solution aware, right, where they are aware of the solution, to offer aware. And not just offer aware, but convince that your offer can actually help.

So you do that by breaking down myths. And sometimes If we haven’t had one on one conversations, market research calls, we may not know what those myths and misconceptions are. So, ChatGPT can help you with that. It’s also really great for helping with sales pages, but that’s not really what we’re talking about right now.

Um, the next prompt is, What is a step by step guide or tutorial that my audience would find valuable? Again, not only would this be helpful for your content marketing plan, this would also be helpful in creating a Bonuses or templates or additions to a course. This would also be helpful for creating freebies.

This would also be helpful, I was going to say for YouTube videos, but that’s content. But, you could actually use this one and the answers in this one in a lot of different ways. So, that’s something to think about too. Prompt number seven is, What’s a problem my audience doesn’t realize I have? Not I have, they have.

What is a problem my audience doesn’t realize they have and how can I bring awareness to it? Remember when I just talked about needing to bring people from off, not offer, problem unaware to problem aware? Well, if they’re not aware, what are they not aware of? How can you bring them? to it. And so that’s going to help you move people through that part of the customer journey as well.

What objections might people have before buying my product or service? And how can I address them through content? So this one’s a little different from the myths and misconceptions because with myths and misconceptions, you’re more so aimed at the problem I mean the solution and not the offer. But for this one it’s more about the offer.

So for example If I’m talking about the problem of you’re not being consistent, well, They’re not consistent because of, they’re overwhelmed, blah, blah, blah. The solution to getting, well, to being overwhelmed and being inconsistent, the solution to that is to batch your content. However, some common myths or misconceptions that batching doesn’t work, or that you’re supposed to batch this one way, or different things like that.

That would be answers to what are myths or misconceptions that I could debunk in my content. But, when I ask, This particular prompt. What objections might people have before buying my product or service and how can I address them? That would be more like, okay, not just content batching, but content matching bootcamp specific.

What are some objections that someone might have? And maybe it’s that they don’t have enough time to batch their content or use my system. They don’t think my system is gonna work for them. They’re not sure it’s ADHD friendly, right? Those are all specific not to batching content, but the content batching bootcamp.

So just an example, a way of visualizing that those are two different, they’re going to give you two different types of content. And so both can be really helpful. The ninth prompt is what content can I create that would help my audience get a quick win or immediate results? Giving your audience a win.

Is going to make them more likely to keep coming back, right? Let, like, this, this episode in particular, right? I’m giving you 10 prompts. That’s a quick win. That’s something that you can literally, as you’re listening to this, pop into ChatGPT and start asking it questions. And you could have hundreds of ideas for your content marketing for this year.

All in one place. Really quickly and easily, right? You’re probably gonna listen to another episode of this podcast at some point, right? Most likely. And that’s also why the nine content ideas for When You’re in a Slump, why that episode works, because it was a, it was a quick win. It was an easy way to go, Oh, yes, that’s amazing.

And so quick wins boost your audience confidence. It gives, it helps them. It’s such an easy way to help. It’s not just, oh, here are some things you should know which are important. But it’s here’s something that you can do right now to make a difference and then the 10th prompt is What’s a controversial or new topic in my industry right now that I could create content around?

That’s a really good one. If you struggle with just feeling like you’re Keeping relevant now. It’s not something that we want to do all the time. We don’t just want to focus Unless, let me pause and rephrase that, unless that is a large part of your business model, but if you’re mostly educational based like I am, it’s not going to always be the thing you want to talk about, but you do still want to take your messaging and give it a twist with whatever new thing is happening in the industry right now.

And that just, it draws people in and it makes it feel extra timely and relevant. Versus just saying the same thing over and over again, so those are the 10 chat GPT prompts that you can use I’ve got two more tools for you tool number six is using a copy bank you’ve got all these ideas now put those in a copy bank because you want next time you sit down to create content and to create your marketing plan and You want to have all of these ideas that you just created and What’s also going to happen is over time You’re just gonna start thinking about ideas randomly and you want a place to store them So if you don’t already have a copy bank create one if you’re inside of the Jason’s able playbook I do have a template for you that you can grab and then a content planner If you want to create a content plan, you need a content planner, and I’ve got one for you.

So go check out the Chase and Simple Content Planner. I will link to it in the show notes and that will give you the space to decide what you’re writing and when. What makes the Chase and Simple Content Planner different is that there’s also so much intentionality and strategy built into it versus here’s just a calendar where you’re just gonna tell me all the things that you’re gonna post and where.

this month. So, I will put that in the show notes. Now, I want you, your action step for today is to just choose one of these content prompts and put it in ChatGPT or Cloud or whatever, uh, I don’t remember what the Google one is, but whatever your AI tool of choice is, put it in there and get some ideas for yourself.

And, If you want some bonus points, shoot me a DM on Instagram and tell me which one you used and which one you’re most excited about. Your book recommendation for this week is Retention Point, The Single Biggest Secret to Membership and Subscription Growth by Robert Scrub. I had this recommended to me and I was really skeptical, I’m not gonna lie.

I feel like more often than not, the business books I read, they don’t hit the way I want them to. They’re not as Implementable. They are too basic. There’s not what I want them to be. This one was so good and so helpful. It’s actually on my to buy list instead of just borrowing it from the library because I want to be able to reference it all the time.

So, retention point, Robert Scrob, I will link to that in the show notes as well. And if you If you are looking for some more episodes that you might find useful, episode 114 covers for content planning mistakes, and then episode 217 covers tools that help keep up with marketing demands. So that one might be useful to you too, if you enjoyed this episode.

And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business.

so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast. And ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.

Hey friend! Just a head’s up — this post may contain affiliate links!

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