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When You’ve Created So Much You Don’t Know What to Market Anymore

You know that moment when your brain is spinning with all the things you could say in your marketing —but none of them actually make it to Instagram, your podcast, or your email list because you just have too many opt-ins and offers?

You’ve got a library of freebies, a handful of offers (or maybe more than a handful), and every time you go to promote something, you freeze. Because which thing do you talk about?

That’s exactly what we tackled in a recent live coaching session on the Chasing Simple Podcast. My friend, Colie James, joined me to figure out how to move from marketing chaos to a clear, focused strategy.

If you’ve ever felt paralyzed by all the opt-ins, offers, and resources you’ve created over the years—and you’re not sure what to do with them anymore—this post is for you.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing.
• Check out the Playbook for a Complete Marketing Game Plan
• Grab Colie’s Workflow Magic Training
• Subscribe to Colie’s YouTube channel
• Want your own live coaching session? Apply here
• Find me on Instagram and tell us you what you thought of this episode: @mrsamandawarfield

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The Hidden Cost of Offer Overwhelm

Colie is a client experience system strategist for photographers and creatives. She’s brilliant, she’s a teacher at heart, and she’s created some incredible free and paid resources to support her audience.

The problem?

She has so many freebies and offers that her audience doesn’t know what to focus on—and neither does she.

With everything from templates to trainings to audits to courses, she was stuck in a cycle of indecision: “What do I promote this week? Which freebie should I link to? Is this leading anywhere?”

Sound familiar?

When your marketing gets diluted like this, your audience doesn’t take action because they don’t know where to start. And you end up doing more work to market more things — without seeing more results. OR, you just don’t market any of it at all, and no one knows how much of a genius you are.

From Scattered to Strategic: How We Cleaned It Up Too Many Opt-Ins

In our session, we broke down her freebies and offers to figure out what was really going on.

Here’s what we discovered:

1. She Was Making It Easier for Her, Not Her Audience

Her “Everything Page” listed all her opt-ins and offers in one place. Helpful for podcast interviews or guest appearances, sure. But for her audience? It was overwhelming.

Some people were opting into three or four freebies within minutes, which triggered three or four separate email sequences. That kind of email overload is a quick way to get unsubscribed, and have your audience too overwhelmed to take the next step.

2. There Was No Clear Path to Purchase

With so many different resources, there was no obvious next step. One freebie led to one tripwire, another to a totally different offer. Nothing was connected.

And worse, many of her freebies were so good (because #teacherheart) that they unintentionally stopped people from buying. Her audience felt like they needed to finish the free stuff before they were “ready” to invest.

The Solution: One Focused Funnel (And a Way to Repurpose Everything Else)

Step 1: Choose One Entry Point

We started by picking one opt-in to lead with. For Colie, it was her “Workflow Magic” training—because that’s what her audience thinks they need most.

Even though she knows people often need foundational support first (like email templates or booking systems), we decided to give them what they want first, then guide them to what they need on the back end.

Step 2: Use the Freebie to Guide, Not Overwhelm

Instead of sending people into multiple funnels, the Workflow Magic freebie now leads to:

• A value-packed training with a companion guide
• A follow-up email sequence that offers more education via her podcast
• A direct, intentional pitch for her mini email course (which gives them the foundation they really need)

Simple. Focused. Strategic.

Step 3: Reframe and Reuse the Other Freebies

We didn’t toss the other freebies—we just repurposed them.

Instead of offering them all up front, Colie now:

• Mentions them in newsletters when relevant
• Links to them inside her welcome sequence as bonus resources
• Includes them in PS lines or soft sells when promoting the course

This keeps her list warm and supported without sending people in 10 directions.

Why This Works (And How You Can Apply It)

You might be thinking, “I don’t want to waste all the work I put into those freebies and offers!”

You’re not.

You’re simply reorganizing them to support a more focused strategy.

Here’s how to get started:

Audit Your Opt-Ins

Make a list of every freebie you’ve ever created. Which ones are still aligned with your current offers? Which ones get the most traction?

Pick One to Feature

This is your new go-to. Feature it on your homepage, link to it on podcast interviews, and build a funnel that connects it to a paid offer.

Use Everything Else Strategically

Instead of throwing all your resources at your audience at once, share them intentionally:

• As follow-ups after they opt in
• As extras inside your welcome or nurture sequences
• As podcast episode bonuses or email newsletter links

This creates a supportive journey instead of an overwhelming maze.

Marketing Doesn’t Have to Be a Juggling Act

You created all those resources to serve. But the best way to serve now is to guide.

When your audience has too many options, they freeze. When your marketing has too many directions, you freeze.

Let’s stop spinning in circles and start building a path.

Want to Simplify Your Own Marketing?

If you’re drowning in freebies and don’t know what to promote anymore, I want to encourage you to pick one. Just one.

Start there.

And if you’re ready to build your entire content strategy with simplicity in mind, come join the Content Planning Challenge. I’ll walk you step-by-step through building a plan that actually works and gives you your time back.

Your marketing gets to feel clear. Let’s make it happen.