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I get it.

August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November.

But let me gently challenge that thought: what if now is actually the perfect time?

Because if you create your Black Friday marketing strategy now—while things are still relatively calm—you’ll have the time and space to set yourself up for a simple and strategic sales season. No scrambling, no burnout, and no 30-step funnels you’ll never actually finish.

Just a sticky note.

Literally.

That’s all you need.

Links and Resources Mentioned in This Episode:

• Stop into my YouTube channel for weekly videos about all things content marketing
• Check out the Playbook for a Complete Marketing Game Plan
• Action Step: want a deep dive into what’s working this year for Black Friday? Grab your free ticket for the Black Friday Summit by heading to amandawarfield.com/black-friday. Where you can hear from Me and past guests of the show
  • Nadine Nethery – Why ditching her Black Friday sale was the best move
  • Nicole Boucher – Black Friday backend systems (yes please!)
  • Liz Wilcox – Email sequences that actually sell
  • Kate Doster – Pricing tips beyond the bargain bin
  • Mara Kucirek – Inside the playbooks of high-earning creators
• Book Rec: The Sicilian Inheritance by Jo Piazza
• Want your own live coaching session? Apply here
• Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield

We’ve Been Making Our Black Friday Marketing Strategy Way Too Complicated

It’s easy to believe you need a massive strategy to stand out during Black Friday. After all, everyone’s inbox is full, and your social feeds will be flooded with “last chance” graphics and flashing sale alerts.

But here’s the truth: you don’t need a big, complex plan.

You just need one you’ll actually follow through on.

That’s why I swear by the Sticky Note Method. It’s fast, it’s focused, and it gives you just enough structure to be strategic without overwhelming you. And the best part? It’s totally scalable.

Use it as-is—or layer on more when (and if) you’re ready.

So grab a sticky note (or open your Notes app) and let’s map out your entire Black Friday marketing strategy in less than five minutes.

Your 3-Part Black Friday Marketing Strategy (In 5 Minutes)

Here’s what you’re going to write down:

1. Your Offer 

What are you selling?

Keep it simple. The easiest options:

• A discount on a single product
• A sitewide percentage-off sale
• A curated bundle of existing products
  

Avoid creating a brand-new offer unless you’ve already validated it with your audience. Black Friday is not the time to test something totally new.

Why? Because the market is loud. You’re better off promoting something your audience already knows about, is familiar with, and is likely to buy.

2. Your Key Dates 

What’s your promo window?

Here’s what to consider:

• Will there be early access (e.g. for email subscribers or VIPs)?
• What dates will your public promotion run?
• When is your final reminder email going out?

You can even note your tease dates—when you’ll start dropping hints, sharing waitlist links, or planting the seed that something’s coming.

Mapping out these dates now makes content prep 10x easier.

3. Where You’ll Show Up 

Pick 2–3 platforms—max.

Seriously. You don’t need to be everywhere.

Prioritize email marketing (non-negotiable), then choose one or two other places to show up consistently.

Options include:

• Instagram (Feed + Stories)
• YouTube
• Your Blog
• Pinterest
• Threads

But again—if you do nothing else, show up in your subscribers’ inboxes.

Email is where your sales will come from. Full stop.

Your Entire Black Friday Marketing Strategy on One Sticky Note

That’s it.

Just three lines:

• Your offer
• Your dates
• Your platforms

Everything else flows from there.

Want to do more? Go for it.
Want to keep it simple? Great.
You’ve got your foundation in place—and that’s what matters most.

Want to Go Deeper? Come to the Black Friday Summit!

If you’re thinking, “Okay, I’ve got the basics… but I do want to layer in more,” you’re in luck.

I’m speaking at the Black Friday Summit, and I’d love for you to join me! It kicks off on August 26th, and it’s packed with practical, fluff-free sessions to help you create a profitable Black Friday launch.

Grab your free ticket: amandawarfield.com/black-friday

Here’s What You’ll Learn:

• How to warm up your audience ahead of your sale
• What emails and sequences actually convert
• How to price your offers to maximize profit
• Tools + systems to streamline everything
• Organic + paid marketing strategies
• What to do after the sale
• And so much more!

You’ll also hear from past Chasing Simple Podcast guests like:

• Nadine Nethery – Why ditching her Black Friday sale was the best move
  
• Nicole Boucher – Black Friday backend systems (yes please!)
  
• Liz Wilcox – Email sequences that actually sell
  
• Kate Doster – Pricing tips beyond the bargain bin
  
• Mara Kucirek – Inside the playbooks of high-earning creators

And of course, I’ll be sharing a behind-the-scenes look at 8 strategies my clients used in 2024 to increase sales without increasing stress.

Again, grab your free ticket at:

amandawarfield.com/black-friday

Book Rec of the Week

The Sicilian Inheritance by Jo Piazza

A mix of mystery, adventure, and a touch of true crime, this story follows a woman who travels to Italy after her grandmother’s death to uncover unexpected family secrets. It’s fun, fast-paced, and full of intrigue—perfect for late summer reading.

Don’t Overthink Your Black Friday Marketing Strategy — Just Start

If you take nothing else from this post, let it be this:

• Planning your Black Friday marketing strategy now gives you margin.
• Keeping it simple makes it doable.
• Writing it down (yes, on a sticky note!) is enough to start.

You don’t have to stress, scramble, or show up everywhere. You just have to show up with intention.

So, grab your sticky note, map out those three things, and take your next step—whether that’s prepping emails, writing content, or grabbing your spot in the summit.

You’ve got this.