Episode 231: 3 Types of Emails to Send to Your List

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Choose These Types of Emails to Send to Your List

I get a torrent of questions through my annual survey each and every year asking about what types of emails to send to your list. Today I’m sharing the three types of emails you should be sending to your list, what they each look like, how often you should be sending them, and how to know when to send each of them. Today I will be answering questions like the following…

How many educational emails should I be sending? What about sales emails? Should I send a certain number of educational emails before I send a sales email?

What are the different types of educational emails? How do I know what format to use and what to say in my emails?

Follow along as we get to the bottom of what you should be doing in the emails to send to your list.

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Looking for a podcast production team? Check out Gaffin Creative!
This week’s action step: Write out 5 educational topics, 5 market research questions, and 5 promotional emails you could send, and be sure to align them with your marketing calendar when it comes time to plan. If you haven’t already, be sure to snag the 2025 Chasing Simple Marketing Planner!
This week’s book recommendation: I Hope This Finds You Well by Natalie Sue
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

How many educational emails should I be sending? What about sales emails? Should I send a certain number of educational emails before I send a sales email? And what are the different types of educational emails? How do I know what format to use and what to say in my emails? These questions, or some version of them, come through my handrail survey each and every year, so I wanted to take some time today to address them.

Today I’m going to be sharing the three types of emails you should be sending to your list. What they each look like how often you should be sending them and how to know when to send each of them You’re listening to episode 231 of the chasing simple podcast and I’m your host Amanda Warfield This episode was brought to you by gaffin creative the absolute best podcast production team out there

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Are launches still a thing? And most importantly, how do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome, friend. This is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business. So that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, Reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t worth it. Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love each week.

I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.

Let’s do this entrepreneurship thing together, shall we? When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar.

If that’s where you’re starting with your content planning, well, all you’re creating is a plan. But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them.

Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when. Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals, and working backwards to ensure that you’re moving your audience toward them.

What are your yearly goals, quarterly goals, monthly goals, and weekly goals? How can you translate them into content your audience wants to ingest? You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner.

The planner is my number one bestseller, and for good reason too, because this massive, more than 130 page planner was designed with strategy in mind. It’s not merely a place to write down what you’re going to post and when. Yes, that’s part of it, but first, you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas.

In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly reflection questions, repurposing worksheets, and so much more. If taking your content to the next level is a goal of yours, the Chase and Simple content planner was created for you. Grab yours for just 27 at amandawarfield.

com slash planner. When it comes to the emails that you should be sending to your list, there are three different categories that I want to go over today. The first is educational. Then we’ve got market research and finally promotional. Now educational emails are going to be emails that are informative, how to’s, tutorials, tips, news, anything where you are just simply helping serve, serve, serve your audience.

It’s a direct serve. Which we’ll get to maybe an indirect serve in just a moment, but it’s a direct serve where you are looking at the questions you’re asked, and then you are saying, okay, how do I answer this question? And sometimes we get stuck in this, okay, informative emails, how to’s, tutorials, tips, news.

How many of each ones do I send? How do I format? You don’t have to send a specific number of any of these kind. And you don’t have to send. All of them, even you want to pick the ones that make the most sense for what you’re sharing. So maybe sometimes it does look like a step by step tutorial. Maybe sometimes you’re just sharing quick tips.

Maybe sometimes there’s news in your Your sphere your your niche that you want to share. Maybe sometimes you’re sharing a how to it. It really depends on What you are? Answering what question are you answering a pain point? Are you helping them solve? Let that determine what type of Educational email you’re going to send though I see clients get stuck on, okay, I need this many how to’s and now I need a tutorial.

And that’s just not the case. If you only did how to’s, that’s fine. If you only did news, that’s fine. It depends on what you’re comfortable with and what makes sense for the question that you’re answering. Now, like I said, those are all direct ways of serving. You are sharing news, you are giving them how to’s, you are giving value.

Market research, on the other hand, is going to be an indirect way that you’re serving. And what I mean by that is that in these market research emails, you are collecting feedback in some way, shape, or form from your audience. And then you’re using that feedback to serve them better. And So you’re not directly serving them.

They may not feel like they’re being served in that moment, but in reality, you’re taking that information you’re gathering and you are using that to serve them. So some ways that you can do market research, you can collect feedback. You can ask a question about, Hey, do you like this topic? Do you want to hear more about it?

That’s a really simple market research email where you’re just like, Hey, I’ve been talking a lot about X, Y, Z lately. Are you enjoying that? Do you want more? What questions do you have? Simple. You can also use surveys. I highly, highly, highly recommend using annual surveys. I’ve done at least one podcast episode about annual surveys.

If not more, I will link those in the show notes if you want to check them out. But an annual survey is the number one way I very specifically give you podcast episodes that I know you want to hear. And so annual surveys, highly recommend doing those. You can also just ask simple questions. You can, instead of specific feedback, you can just say, Hey, what is your biggest pain point around X, Y, Z right now?

And just ask questions. So those emails, they’re all serving, but they’re more indirect serving. And again, depending on the type of feedback you are needing to uncover. Will depend on the types you’re sending, or maybe you’re more secure in one over another, but it’s not okay. Send a survey every month and make sure you ask one just plain question email.

It’s not like that. That’s not going to be useful to your strategy and then the final category are those promotional emails. So those are going to be things like sending testimonials and case studies, sales, emails, product announcements, anything where you are very specifically trying to get a sale. And the thing about these three categories is that there’s no right or wrong ratio.

What you don’t want to do is get a brand new lead and then immediately put them into a major sales funnel, which is why welcome sequence is so important, but there’s no, okay, let me send five educational and then one promotion and five educational and promotional. There’s no right or wrong ratio. It’s going to really depend on your people.

And most importantly, it’s going to align with your marketing calendar. The number one thing you can do for yourself if you’re not sure what to send to your email list is to get your marketing calendar Set up for the year set up for the quarter is set up for whatever the next month Having that marketing calendar set up though is going to really dictate what you should be sending to your list Your action step for this week is to write out five educational topics Five market research questions and five promotional emails that you could send.

Then be sure to align them with your marketing calendar when it comes time to plan them out. And if you haven’t already, go ahead and snag the chasings of a marketing planner. That way you’ve got a start of a copy bank that you can then pull from when you look at your marketing calendar and you decide, okay, I need to talk about X, Y, Z thing.

And then it needs to be this type of email for right now. So on and so forth. And you’ve got those emails that you can choose from. And if you haven’t already, be sure to snag the 2025 Chasing Simple Marketing Planner. It is officially on sale now, and I will link to that in the show notes, but you can also go to amandawarfield.

com slash planner to grab your own. Now, this week’s book recommendation is I Hope This Finds You Well by Natalie Sue, and in this, the main character is a bit of a loner in her office, and then she gets access to her coworker’s emails and instant messages, and is using them to Improve her relationships or at least attempt to improve her relationships in the office.

And it’s just, it’s a funny, I’m not even sure it’s rom com, but it’s, it’s a comedy for sure. And it’s a fun read. So I highly recommend that. I will link to it in the show notes as always. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business.

Thank you so much for joining me here today, friend. You can find this episode show notes, as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.