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Episode 026: Launching Doesn’t Have to Be So Hard with Aleia Walker

October 6, 2020

Chasing Simple Marketing

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I'm  Amanda — simplicity-focused content marketing strategist.  I'm here to help you fit your marketing into your business.

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Are you making launching hard? Aleia Walker is joining me to talk launch burnout, and how you can simplify your own launches for less stress.

You’re making launching hard

You might be someone who absolutely hates launching, or maybe you love the adrenaline rush, but hate the stress. Or, maybe you’ve never actually gone through one out of fear – fear of imperfection, of it not going the way you’d hoped, of not having the timing just right … there can be a lot of reasons to fear launching, if you let yourself. Today, I’m joined with Aleia Walker today to talk all about launches, and more specifically, how you can simplify your launches in order to negate some of that launch month stress.

Aleia is an email marketing copywriter who helps creatives turned educators create marketing strategies for their digital products. Sometimes that looks like delivering 50+ page launch playbooks & sometimes that looks like configuring the backend to ensure a smooth experience for her clients and their customers.

She’s committed to helping her clients scale in a way that creates less stress and more sales because she doesn’t believe in waiting until you’re old and gray to live your life. A Creative Writing major turned web developer (with a few stops in between) Aleia’s found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.


When she’s not knee deep in spreadsheets, Airtable, or Google Analytics, she’s probably talking herself out of buying plant number 21.

And today she’s going to share about launch burn out and avoidance, how exactly she’s worked to simplify her launches, her recommendations for foundations you should have in your business, AND she even breaks down two of her launches for us to compare and learn from! I’m so excited to share this one with you, so let’s go ahead and dive in.


Links and Resources Mentioned in This Episode:


Are you making launching hard? Aleia Walker is joining me to talk launch burnout, and how you can simplify your own launches for less stress.

Aleia is an email marketing copywriter who helps creatives turned educators create marketing strategies for their digital products. Sometimes that looks like delivering 50+ page launch playbooks & sometimes that looks like configuring the backend to ensure a smooth experience for her clients and their customers.


She’s committed to helping her clients scale in a way that creates less stress and more sales because she doesn’t believe in waiting until you’re old and gray to live your life. A Creative Writing major turned web developer (with a few stops in between) Aleia’s found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.


When she’s not knee deep in spreadsheets, Airtable, or Google Analytics, she’s probably talking herself out of buying plant number 21 (who am I kidding, she’s probably already bought it.)

Aleia’s Website

Find Aleia on Insta


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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!


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