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Marketing Messaging Milestones Based on Your Current Phase of Business
Today Iām going to dive into the three phases of a business journey and exactly what marketing messaging milestones you should be focused on hitting.
Links and Resources Mentioned in This Episode:
- Want even more help simplifying your marketing and business? Love the Chasing Simple podcast? If so, I want to invite you to join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives! amandawarfield.com/youtube/
- Gaffin Creative: https://gaffincreative.com/podcast-production-management/
- Discover Your Phase of Business by Taking My Free Quiz!
- Join us Inside of The Community
- This week’s action step: Join the Get More š On Your Sales Page Challenge
- This week’s book recommendation: The Sicilian Inheritance by Jo Piazza
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Rather Read? – Here’s the Transcript!
*Just a heads up – the provided transcript is likely to not be 100% accurate
Now, before I dive too far into this episode and talking about the different marketing messaging milestones for your phase of business, I just want to direct you towards the quiz I have that will tell you which phase you are in if you are unsure.
So if you just go to amandawarfield. com slash quiz. It’ll tell you which one of these you’re in if you’re like, I don’t really know now There are three phases the content creator phase the foundation builder phase and the established entrepreneur phase these are phases that I came up with for the book chasing some marketing and It just is such a an easier way for me to kind of identify My tips and who they’re best for and today I want to use those three phases To discuss What your focus should be when it comes to your marketing messaging because frankly we can get stuck trying to figure out messaging that maybe we just don’t need to understand yet and Aren’t able to truly understand yet, and that’s okay.
And so I just want to encourage you with this You know, the fact that, okay, maybe you’re not too far ahead, or maybe you’re trying to be too far ahead, and it’s okay to slow down and focus on some other things right now, but I also just want to help you understand the messaging aspects you do need, the milestones you should be hitting right now.
So, content creator phase. First things first, you want to understand your audience. Now, this doesn’t mean that you need to fully know and have a really niche audience just yet. I know a lot of times, And really, okay, second milestone is finding your niche, but I know a lot of times finding a niche can be really difficult and having a super narrow audience can be really difficult.
And I can remember being like, Oh, but I don’t, and I see this with clients all the time too. I don’t, I know I want to talk to these people, but I don’t, I don’t know exactly which kind within that yet. For example, I know I want to talk to moms, but I don’t really know if it’s, you know, moms that are. Newly postpartum or if it’s moms that are toddlers or you know, whatever identifying factor within moms It’s okay.
If you don’t fully Know that just yet. You will want to pay attention But at this point you may not know you may be speaking more generally towards your audience and that’s okay but we do want to understand our audience and so you want to be really diving into You What it is that your audience is struggling with right now and it can be more general But you want to know what are moms struggling with?
What are Etsy shop owners struggling with? What are bakeries struggling with? You know, whoever your audience is What are they struggling with right now? And then your niche. Kind of a similar take, right? We have to niche down, and I actually I saw on threads yesterday and oh my gosh, I wish I knew who said it so I could give them credit, but someone said For all the multi passionate entrepreneur, and I’m definitely butchering this, but for all the multi passionate entrepreneurs out there, you have to become known for one thing, find your niche in one thing, and then, once you’ve done that, your people will actually care about all your other passions.
And I just, I wanted to like it a million times. It’s so true. I know that right now it can feel really difficult because you have so many things you want to talk about, but choose one avenue to move forward with and being able to encompass all of your different passions. It will become clearer later, but for now you’ve got to choose one and you’ve got to move forward with it.
And then that being said, you need to double down on what works. If you want to see success right now, only put out things that you’re okay with doubling down on, first and foremost. But secondly, when something works, keep going. Keep going with what works. Don’t just continue to throw spaghetti at the wall.
If something is working, try it again, and then try it again, and then try it again. And if it’s continuing to get response and people are continuing to. You know, respond to that topic to the phrasing of it, whatever it is, you want to keep moving forward that so content creator phase, you want to work on understating your audience, finding your niche and doubling down on what works once it starts working.
Now, for those in the foundation builder phase, now it’s time to narrow down your audience. So you want to look at those you’re serving and you want to really see what the commonalities are. for listening. Here in this phase, again, take the quiz if you haven’t already, but in this phase, you likely have one, at least one strong offer that you are actively serving people with.
And so look at the people that have found you specifically the ones that you enjoy working with most. And what is it that they have in common? What is the overlap between all of those? What is the commonality? And that’s going to help you narrow down your audience. So that’s something you really want to work on right now.
You also want to hone in on the problem that you solve. So not only the niche, not only the overarching topic that you talk about, but specifically what is it that you’re actually solving? So if you know, okay, I’m speaking to bakery owners about bringing in more customers, that was what you decided in the finding your niche section or milestone for the content creator phase, helping bakeries bring in more customers.
But then when you look more closely, you may realize, okay, I’m helping bakeries bring in more customers specifically through print ads or specifically through social media or specifically through, you know, what is How can you take it a step further is kind of where I’m getting at there. So hone in on the problem you’re actually solving and how you’re doing that.
And then I want you to craft your content themes. Now, if you’ve read my book or if you’ve been around for a while, you know, I’m not a fan of the buckets idea when it comes to content themes. I Especially, particularly social media where you’re just like here’s all of my different buckets and I cycle through them But I do think it’s important that you have content themes that you speak to so you may decide That you’ve got let’s let’s go forward with the bakery example.
So let’s say you’ve got maybe your themes are how to create A great bio. Maybe your themes talk about using location within social media. Maybe your themes are how to create reels. Whatever it is that you really want to hone in on, you want to kind of figure out, okay, what are my themes here and what am I going to be continuously talking about?
So, for foundation builder phase, you’re going to narrow down your audience, you’re going to hone in on the problem you solve, and you’re going to craft your content themes. Then for my established entrepreneurs, those of you in this phase, you really have one milestone that has five different pieces to it.
So you want to fully craft and understand your customer journey here. Meaning you need to know problem unaware, problem aware, solution aware, offer aware in. Student or customer or client you need to understand each of those five different pieces What they’re looking for and what they need from you within each of them for the customer journey So, those are the different messaging milestones that you need to understand as you move through the different phases of your business journey.
If you want to really get more specific and understand your messaging a little further, I’m actually hosting a free challenge, it starts next week, called Get More Eyes on Your Sales Page, How to Craft an Irresistible Marketing Message. Get More Eyes on The goal here is to help you craft messaging for your content.
So social media, email marketing, blog, YouTube, podcast, to craft messaging for those pieces of your marketing plan for your content specifically, that will help you drive traffic to your sales page specifically. So if that’s something you’re interested in, like I said, it is a free challenge. I’m going to link to it in the show notes so you can join us.
It’s going to be really fun. Each morning you’re going to get a. A little quick video training from me and a workbook and then we’re going to go live every single day to take it further and to workshop your messaging together. Now, this week’s book recommendation is The Sicilian Inheritance by Joe Piazza and this one It was fun, but also, you know, it was a premise that you’re like, this is such an unreal premise, but it was really, it was fun.
But this girl’s, I believe it’s her great aunt, she was very close to her, she dies, and the great aunt apparently has land that she owns in Italy that no one ever knew about. And she’s like, told her she has to go to Italy and find it and claim it. It’s a whole thing. But, Italy is one of those places that I, I would love to go at some point.
I’m always dreaming of it. So, it was a fun read for me. And, yeah. It was a quick read also, so the Sicilian Inheritance by Joe Piazza, if you want to check it out, I’m going to link to that in the show notes as well. And until next time, my friend, I hope you’ll go out and uncomplicate your marketing and business.
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