Episode 234: Essential Copy for Your Course Launch

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Conquer Your Course Launch With My Copy Breakdown

There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan, or you’re going to burn out and not see the finish line of your launch.

In order to make sure that you’re ready to launch your course without feeling overwhelmed by all of the copy you need to create, today I’m breaking down exactly what you’ll need — from your weekly content to sales pages and everything in between.

Follow along as we get to the bottom of what you should be doing in the emails to send to your list.

Links and Resources Mentioned in This Episode:

Join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives!
Snag the 2025 Chasing Simple Marketing Planner!
For more help, check me out on Youtube to Simplify your launches, use my Free Guide for 8 emails to send your waitlist, checkout my Launch Strategy Course if you want a DIY option on navigating a successful launch. If you want me to write your copy schedule a discovery call with me today!
This week’s action step: Create a checklist for yourself of all of the copy you’ll need for your launch and use that to create a plan of action that won’t overwhelm you.
This week’s book recommendation: Game Changer by Neal Shusterman
Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield

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Rather Read? – Here’s the Transcript!

*Just a heads up – the provided transcript is likely to not be 100% accurate

There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan or you’re going to burn out and not see the finish line of your launch. In order to make sure that you’re ready to launch your course without feeling overwhelmed by all of the copy you need to create, today I’m breaking down exactly what you’ll need from your weekly content and To sales pages and everything in between.

You’re listening to episode 234 of the Chasing Symbol podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the 2025 Chasing Symbol Marketing Planner, and you can grab your own at amandawarfield. com slash planner.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head. When you think of marketing welcome friend, this is chasing simple or practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content, marketing and launch strategist, speaker, educator, and author of chasing simple marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming, so that you can spend less time on your marketing, and more time growing your business and doing what you love. Each week, I’ll bring you transparent conversations about Actionable steps and judgment free community to encourage and equip you.

So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we?

When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar. If that’s where you’re starting with your content planning, well, all you’re creating is a plan.

But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them. Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when.

Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals and working backwards to ensure that you’re moving your audience toward them. What are your yearly goals, quarterly goals, monthly goals, and weekly goals?

And how can you translate them into content your audience wants to ingest? You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner. The planner is my number one bestseller, and for good reason too, because this massive, more than 130 page planner was designed with strategy in mind.

It’s not merely a place to write down what you’re going to post and when. Yes, that’s part of it, but first, you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas. In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly reflection questions, repurposing worksheets, and so much more.

If taking your content to the next level is a goal of yours, the Chasing Simple Content Planner was created for you. Grab yours for just 27 dollars at amandawarfield. com slash planner.

There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan or you’re gonna burn out and not see the finish line of your launch. I’m Amanda Warfield. I am a simplicity focused content marketing strategist and copywriter for course creators and I go live here every single Monday at 7 p.

m eastern time to help course creators simplify their marketing so that they can make a bigger impact in less. time. I would love to know if you are here watching live or if you’re watching the replay, when is your next launch? Do you have a launch on the books? Or, what launch are you avoiding putting on the books?

Maybe a better question. So, while I, , wait for those to come in. I just want to go ahead and jump on in and start talking about what copy you need to actually have, I worked with a client recently on their launch copy.

That was the whole project was just launch copy. And towards the end of it, we had a, pre launch week call where we were just wrapping all the things up. And, , She made the comment that had she known what all copies she was going to need, especially the emails, all of the emails that she was going to need for the launch ahead of time, she wouldn’t have hesitated to hire me.

Obviously, she ended up hiring me anyways, , but her comment was, I would not have hesitated. If I had known how many emails needed to go out, they never would have gone out. I would have hired you in an instant. So I, that made me think, okay, Most people, I guess, don’t know how much copy actually goes into a launch and it’s not just emails.

So I made a long list that I want to share with you and you can take notes and write down all of the different things that you’re gonna want to make sure you have as you go into your next launch.

I’m going to share everything you need so now you know what you need to go into your next launch. Or you could hire me. I love to do launch copy. , but, , if you need to DIY it, here’s a list. So, first things first, you need All of the weekly content leading up. So your pre launch period should be anywhere from 6 to 12 weeks, depending on how many times you’ve launched it, how well your audience knows about your offer, if it’s a brand new offer, like 12 weeks pre launch, if it’s something you’ve launched year after year, it’s a very well known offer.

talk about it a lot and you talk about, , the messaging around it and the, the pre problems and the solutions and all that. If you’ve got all that messaging embedded really well into your marketing already, you may not need a full , 12 week launch, but if you’ve never launched it before, 12 weeks is a great thing.

Octavia mentioned in her In the comments that she’s getting ready to launch her podcast and also her new template shop , so in that scenario not being a course and not being an educational product quote unquote Those aren’t going to need a full 12 week launch six weeks is going to be really great , or even less you could do four to six weeks, but the more pre launch content honestly the better realistically Uh, so octavia is launching templates for show it and honey book.

And what she does is she helps design show it templates and honey book templates and websites and all of those things so that you can have the best client experience possible. So she would want to have a prelaunch period all about the client experience, right? And so four to six weeks or so would be a really great timeline as she leads into that.

Anyways, So I changed it just as an example of what that could look like, but you want all of that weekly content that you would typically be putting out anyways, you want it leading up to the launch. All of that. So that’s something I do for my clients when we do launch strategy is all of their long form content, all of their emails, all of their social media.

We make sure that all of that is set and ready to go so that they’re consistent. Leading up to your launch because you’re not consistently leading up to your launch, you’re going to have a hard time selling. You’ve got to make sure that you’re consistent. So that’s part one. The second thing is everything that you need for your free opt ins, because during those lead ups, you want to make sure that you are sending people to your opt ins that make sense with the offer that you’re getting ready to sell.

So copy for your landing page for however many options you have. One opt in is enough. It’s enough. Sometimes people just naturally have multiple options though. So however many, um, freebies you have, you need landing page copy for each of those. You need confirmation page copy for each of those. And then you need a nurture sequence.

And that’s not even including, you could add on an upsell page, a one time offer page after the freebie. You would need to copy for those things as well. But we’re for the simplicity sake, landing page, confirmation page, and then a nurture sequence. And so once someone opts in, you need to send them a sequence of emails that say, here’s your download.

Here’s how you can use your download. Here’s some tips. Here’s other content I have about this topic. And then you can start mentioning, by the way, I’ve got this thing launching soon. Here’s the wait list. Here’s more information. Yada, yada. Right. So you’ve got that. Then you’ve got your hype event. And this is the, the visibility booster.

It’s what I tend to call it, your visibility booster, which typically happens the week before launch, but right before launch, where you are essentially trying to get more visible, that’s, that’s really all it is. Um, you do want to use it and leverage it as something that can, um, or that will help lead people and grow your launch list, but it’s really a way for you to get more visible.

easily before your launch so that when the launch comes, people see you. So you’ve got your visibility booster. You need your, if you’re doing a live event, and those can be things like private podcasts, uh, challenge, webinar, et cetera. Things like challenging a webinar, you might be doing those live right before your launch.

So live landing page. Live confirmation page. Um, promo emails that are sent after someone registers. So a registration confirmation sequence that people get after they’ve registered for said thing. A replay page. If it’s something that you are, like, if it’s a webinar or a class, you need a replay page.

And then you need a missed replay page so that it’s only set up. So, oh, well, you didn’t get it in time, but here’s this, right? You also need, if you’re going to turn it evergreen, which if it does well, and especially if it does well and ads to it do well, you want to set it up evergreen. So then you’ve got an evergreen landing page and the copy for that, and then the evergreen confirmation page, which you should be able to tweak the live one pretty easily.

And make sure the replay page and the missed replay page are set up for evergreen as well. And then you also need those promo emails for the evergreen. So you not only need the registration confirmation sequence set up for evergreen for after they register, but you also need a sales sequence. So after someone watches or tunes in or takes your challenge or whatever, then you need that sales sequence specifically for people that have gone through and actively done said thing.

So weekly content leading up in your pre launch period, your free opt ins, and your visibility boost. Those are the first three. Within that, there was a lot of little pieces. Then you’ve got your, uh, Swipe copy for industry friends. If you are writing a launch, one of the best things you can do is lean on your industry friends, people who have a similar audience or a tangent audience to yours.

Ask them if they would be willing to share about your product or your new offer. Most of the time they’re going to say yes. And if they say no, it’s probably simply because they just Can’t fit it in their promotional calendar and has nothing to do with you, so it can’t hurt to ask. But, you want to give them copy.

So, you’ve got to write copy for them. An email or, um, even captions for social media or whatever it may be. Talking points for stories, things like that. You can set up copy for them to give to them to make it really easy for them to share about it. The fifth thing is you are going to want a waitlist page if it’s something you’ve never launched before, so you need the copy for that.

Then you’ll also need the copy for the sales page. And you will need your launch sequences. So there are two launch sequences that I tend to write for clients and that I always recommend. And that’s your waitlist sequence and then your actual launch list sequence. I’ve got a free guide. That I will link to in the description, um, but it’s eight emails to send to your waitlist and it kind of walks you through what those eight emails are and what they should be and what you want to do with your waitlist is you want to send them those eight emails and then if they haven’t bought you move them into your launch list sequence in your actual sales sequence so they get like a flipped version almost of your sales sequence and um, Yeah, that guide will be really helpful for kind of walking you through what that would look like.

But you want to have a waitlist sequence where you’re selling to the people on the waitlist because they’re the ones that have said, I’m interested in this product. Those are your hottest leads. You want to make sure that they’re getting attention from you and that you’re selling to them in a different way than you’re selling to people who are interested in the topic or who are interested.

Um, and just learning from you, you want to sell to them differently than those people. So what you do. They have their own sequence, and then, like I said, if they don’t purchase during that specific waitlist pre launch time, then you would send them into your full sales sequence for the full launch list.

So those are two launch sequences. And then you’ve got your post purchase sequence. So what you want to do is you want to have a welcome sequence that says here’s your product, here’s your course, here’s how you’re going to use it, here’s what you need to know about it. And then you want to have a sequence that’s What I call a continuation sequence, and it is, , some people call them a consumption sequence where you want to make sure they are actively moving through said product and implementing it.

So, for this latest client that I shared about earlier, we had a whole welcome sequence where each day for 4 or 5 days, they got an email saying, okay, here’s this thing about the course. You need to know. Here’s this thing about the course. You need to know. But then we also, after they finish that, every single week, they got another email sharing about the next module and what, what’s one action step for that module.

And here’s what you should work on this week. And so that way they’re able to walk through the course with the client or with the student without. Having to actively sell it. And so that way hands are being held, but it also can be sold evergreen. So, okay. That’s all the copy you need. I’m going to run through this list again, really quickly.

First, you need all of that pre launch weekly content, make sure you’re staying consistent. It’s so important that you’re staying consistent leading up to a launch. Then you’ve got your free opt in you need landing page confirmation page and nurture sequence copy for each opt in Then you’ve got your visibility booster So you need if you’re doing live and evergreen you need a live landing page copy live registration confirmation sequence emails live confirmation page, live replay page, and a live missed replay page.

And then you’ve got to turn all of that into evergreen. So evergreen landing page, evergreen confirmation page, evergreen replay page, evergreen missed replay page. And then you also need the evergreen registration confirmation sequence. And That sales sequence for after someone has watched or gone through your visibility booster.

Then you’ve got that swipe copy for your industry and affiliate friends. Um, or your industry friends and any affiliates you may have, you’ve got your waitlist page, copy your sales page, copy your waitlist launch sequence and your launch list or full list email sequence with your sales sequence. And then you’ve got your two post purchase sequences, the welcome sequence and the.

consumption sequence or the continuation sequence. So that is all the copy you need for our launch. It’s a lot of copy for sure. Like I said, grab the freebie that I have in the show note or the in the description, my free guide for the eight emails you should be sending to your waitlist before or when you launch.

And I’ll also link my launch strategy course in the show notes as well. If you want my full on strategy and what that looks like and how I walk through that with my clients. I will link that there and that is a great way to DIY your next launch as a course creator. Now, um, if you have any questions at all about launch copy, launch strategy, go ahead and drop them in the comments for me and I will come back and answer them and maybe they’ll turn into their own video.

If you like this video you will also like my video all about how to simplify your launches. So I will also link to that as well for you to check out. And if you like this video, please make sure to hit, like, make sure to subscribe if you haven’t already. And I will see you back here next Monday at 7 PM Eastern time.

Now, your action step for this week is to create a checklist for yourself of all of the copy that you’ll need for your launch and use that to create a plan of action that won’t overwhelm you. Your book recommendation for this week is Game Changer by Neil Shusterman. I will say this is probably my least favorite of all of his books, but I still really loved it.

I just love the premises of what he writes. Everything that comes out of his brain is so creative. In this one, it is based on this high schooler who plays football, and he gets hit, and then when he wakes up, his reality has changed. And then it becomes his whole journey to basically, like, save the world and all this stuff.

Um, which gets kind of crazy, but every time he gets hit, essentially, reality changes. And it’s just, it’s fun to, to go through all of the various lives that he lives. So anyways, if you like sci fi type books, this one’s really accessible because it’s very much a young adult sci fi type book. Game Changer by Neil Shusterman.

I will link to that in the show notes if you want to check it out. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business.

so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast. And ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.