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Steal This Social Media Strategy
If social media feels overwhelming right now, you aren’t alone. The constant refrain that I’m hearing is that business owners just don’t know what to do about social media. It’s become overwhelming, it’s harder to see results … it’s just one more thing on top of a lot of other things.
So today I wanted to take you behind the scenes of a social media strategy that you can steal and use for your own business. One that will hopefully make your social media efforts a little more clear.
Links and Resources Mentioned in This Episode:
- There are a LOT of different marketing strategies out there. from content to networking to speaking, to ads, and so many more. And with so many different marketing strategies, it’s easy to find yourself hopping from one to the next – without seeing results. Especially when you see other entrepreneurs getting results from their marketing strategies, when you aren’t seeing any from your own. After hearing from listener after listener wondering WHICH marketing strategy they should focus on, I decided to create a quiz to help you narrow down which will be best for you based on your current phase of business. Head to amandawarfield.com/quiz/ to take it, learn where you should focus your marketing energy, and start seeing results from your marketing! Again, that’s amandawarfield.com/quiz/
- Plann
- ManyChat
- Mailerlite ($20 Off First Payment)
- Save 50% Off Your First Year of Flodesk with https://flodesk.com/c/CHASINGSIMPLE and try it free for 30 days
- Kartra (Save 20% off)
- The Community (Use Code Listener)
- Repurposing VIP Day
- This week’s action step: Choose an email list platform if you don’t have one yet.
- This week’s book recommendation: The Younger Wife by Sally Hepworth
- Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield
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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!
Rather Read? – Here’s the Transcript!
*Just a heads up – the provided transcript is likely to not be 100% accurate
If social media feels overwhelming right now, you aren’t alone. Constant reframe that I’m hearing is that business owners just don’t know what to do about social media. It’s become overwhelming. It’s harder to see results. It’s just one more thing on top of a lot of other things. So today I wanted to take you behind the scenes of a social media strategy that you can steal and use for your own business.
One that will hopefully make your social media efforts a little more clear. You’re listening to episode 204 of the Chase In Simple podcast, and I’m your host. Amanda Warfield. This episode was brought to you by my book, Chasing Simple Marketing, and you can grab your own at amandawarfield. com / book.
How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?
Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.
I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.
When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And, when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.
If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing is the thing that they started their business to do.
Which is why I’m here, to help make marketing simple and less time consuming, so that you can spend less time on your marketing and more time growing your business and doing what you love. Each week I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you.
So grab yourself a cup of coffee or whatever your drink of choice is, and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we? There are a lot of different marketing strategies out there.
From content, to networking, to speaking, to ads, and so many more. And with so many different marketing strategies, it’s easy to find yourself hopping from one to the next. without seeing results. Especially when you see other entrepreneurs getting results from their marketing strategies, when you aren’t seeing any from your own.
And after hearing from listener after listener wondering which marketing strategy they should focus on, I decided to create a quiz to help you narrow down Which strategies will be best for you based on your current phase of business. Head to amandawarfield. com slash quiz to take it. Learn where you should focus your marketing energy and start seeing results from your marketing.
Again, that’s amandawarfield. com / quiz. I want to start this episode off by just giving the reminder that your social media is marketing. But marketing is not social media. I was at a conference recently, and I noticed that a lot of the attendees referred to their social media as their marketing.
And when asked about their marketing strategy, all they talked about was social media. And when asked about their social media, they referred to it as marketing. And It’s kind of like the square and the rectangle, right? We learned that a rectangle is not a square. But a square is a rectangle. I might have that backwards, but you get the analogy, you know what I mean?
So I just want to throw that out there that yes, social media is a part of your marketing It should be a part of your marketing strategy in some way most likely depending on your ideal client and all of that, but This should not be the end all be all of your marketing and if it is I really really really encourage you To go take the quiz on my website If you just go to amandawarfield.
com slash quiz That’ll give you some ideas on some other ways that you can market your business outside of social media And this is because we don’t want social media to be our end all be all focus when it comes to our marketing It is a great tool But it’s not the best use of your marketing time and your marketing energy.
So, if you are spending all of your marketing time and energy on social media, you’re doing yourself a massive disservice. And this is because only 10 percent of your audience sees any given post that you put out there on social media. Right? Only 10%. So, if you have a thousand followers, only a hundred of them are going to see any given post.
And this is because the algorithm, well, it wasn’t made to help you. The platform is there to make money for itself. That is it. They really don’t care whether or not your content gets shown to your audience. They want you to pay them to show it to more people. And so we want to make sure that we’re spending our marketing time and efforts primarily on efforts that are actually going to be worth the time and the effort.
But how do we do that? Where are the efforts that are worth that time? Instead of spending our time and effort on a platform that is going to give us so little return, where, where should we be focusing? Honestly, I think your biggest focus, the best use of your marketing time is your email list. Because every single person that you email, they’re going to see that email.
That doesn’t mean they’ll open it. They may simply just hit delete, but they’re at least seeing your name in their inbox, which is bringing you top of mind. Plus emails convert three times higher than social media. So when you have a post that says click here and you have an email that says click here, three times more people are going to click the link in the email versus the one on social media.
So, if you only have 100 people on your email list, and you have 1000 people on social media, you may think, okay, well, more people on social media, it’s worth more of my time, but if only 10 percent of your audience is seeing any given post, so 100, that’s 100 versus 100, and then you’ve got the statistic of, okay, but email actually converged three times higher.
Well, it makes it pretty clear that email is much more worth your time. More people are going to see what you send them, there are better conversions, which means more money. The math just maths, right? However, that doesn’t mean that I think you should completely ignore social media, unless you just truly don’t have the capacity because, listen, I’m here to encourage simplicity, not best practices, right?
But I think that utilizing social media Can be a really strategic part of your marketing strategy as a whole. I think that it is a great place to show up consistently. That doesn’t mean show up to best practices, but show up so people see your face, right? I think it’s great to try to build engagement there.
I think it’s a great place for building Relationships because you do see people’s faces. I just don’t think it should be where you’re spending the majority of your time So what’s the strategy your strategy for social media should be to drive to your email list? Now if you’ve listened to other episodes of mine, you know that a content strategy and a content plan are two very different things So the strategy itself is to drive to the email list, but what’s the plan?
How do you do that? Well, the plan that I would suggest that you steal from this episode is to post once a week talking about your opt in, talking about your freebie, talking about a really low ticket offer, whatever your opt in is. And then, if you’ve got long form content, post once a week talking about your long form content.
And then, if you’re only posting twice a week, That’s enough. If you are consistently posting twice a week and you’ve got one that’s Sending people to your long form content and one that’s sending them to an opt in you are driving people To the places that you can most strategically drive them So that would be my recommendation for a strategy and a plan and if you’re like that sounds great I don’t even have the capacity to do social media you could book one of my repurposing VIP days where I take your long form content and I turn it into emails and social media captions for you So then you can just copy paste and you know That that content is driving strategically to the long form content you’re putting out and if you’re talking about opt ins in your long form content It’s gonna drive to those as well So if you’d like to check that out, I’ll link in the show notes but that’s a great way if you’re like, I just don’t have the capacity to Handle this myself, but I like the idea of posting twice a week once to long form content once to an opt in Then I can help you out with that.
But if you’re like, yeah, I’ve got the capacity I can do this. What are the tools? So I personally use mini chat and plan for my social media tools So mini chat is an automation tool and this actually makes it so much easier to get conversions Right now on social media and you’ve probably seen this in action where someone says, Hey Here’s this thing I have or here’s this podcast episode or this YouTube video comment this thing below and I’ll send you the link Mini chat is the automation tool that makes that possible so if you’re using this plan and this strategy to drive to your email list and You’re posting once a week about long form content and then you’re saying hey comment this specific word or phrase below, and I’ll send you the link to this episode, and then someone comments it, and then automatically in their DMs, Minichat is sending them from you a, Hey, I’m so glad you were ready to listen to this episode.
Here’s the link to it. They’re more likely to click it, and it’s a timely thing, it helps them get that content faster, and it makes them more likely to click through versus, hey, go to the link in my bio, right? Same thing with your opt ins. If you say, hey, here’s this freebie I have, comment this thing below and, um, I’ll send you the link to it.
Same thing, it shows up in their DMs. It is such a great tool. I use this with clients, I use this myself. It’s not a free tool, but it’s something that you can play around with and see if it’s something that you would like to check out. And I’ll link to that in the show notes. The other social media tool is Plan.
P L A N N. I like to use this for all of my social media scheduling because it’s got everything it’s got. You can link to your LinkedIn, you can link to your Pinterest, you can link to your Instagram, your Facebook, all of it. And I was already paying for something for Pinterest specifically, so I transitioned over to this so that I could do Pinterest and all of the other things in one place.
If you just do not have the funds, which I’ll link a plan in the show notes as well, and you can check it out if you want, but if you truly just don’t have the funds and you’re not worried about Pinterest at this point, Meta Business Suite is free. I cannot recommend it enough. I used it for. So long for Instagram content for scheduling it out.
And all you have to do is set it up with your Facebook page and connect your Facebook page to your Instagram. So Meta business suite is a really amazing free tool for getting things scheduled, cannot recommend it enough. Now, the other tools that you’re going to need for this strategy is some kind of.
Email list platform. I personally use Cartra. I Really really really love Cartra, but if you do not sell digital products, and you don’t sell Courses you don’t have a membership. It may be a little too powerful for you at this time I’ll link to it down below just so you can check it out if you’d like if you are someone that’s like oh and all In one would be really great but for A lot of listeners and maybe too powerful, in which case I would recommend either mailer light or flow desk, which I’ll link again.
All of these will be linked in the show notes, but mailer light is where I started out. They have a free version, which is a great way to start out as you’re just very beginning to build your email list. Obviously it’s very basic, but Hey, it’ll get your emails out there for you. However, if you have the budget for something.
You know, a little nicer. I would actually suggest Flowdesk. I wish Flowdesk had been a thing when I first started, honestly, the emails are beautiful. They’re always adding new things and I, I use it with many clients and I love the backend. It’s great to work with their analytics. Aren’t my favorite, but again, for just starting out and not needing an all in one tool, it is absolutely amazing.
So. You need some way to schedule your content, your social media, and you need some way to send emails. So those are the two big categories of tools that you want to look for, and then some examples of what I use for myself, what I’ve used in the past, what I use for clients, that I would actually really recommend.
Now, if you’re like, okay, this sounds great, but like, oh my gosh, an email list, that just sounds like so much. If you need help focusing on your email list, come join us inside of Chase and Simple Marketing in the community. We have a quarter’s worth of content on creating a lead magnet that converts to sales.
So if you don’t have a freebie yet, I can help walk you through exactly what you need to do to create a lead magnet that’s actually going to convert to sales for your offer. Plus we have a quarter’s worth of content about setting up your email list and getting started. And the best part, you can use code listener to get your first month free.
So if you had to amandawarfield. com slash community, or you click the link in the show notes, you will be able to sign up and get that first month free. Now your action step for this week choose an email list platform if you don’t have one yet You don’t have to do anything else. Just choose one again I would recommend card draw flow desk or mail or light you can check out all three of those in the show notes but choose one and then go ahead and You know, get yourself set up on there so that you can start building a list.
Now this week’s book recommendation is The Younger Wife by Sally Hepworth. I gotta be totally honest, I, I think I may need to just skip, skip ahead because I don’t remember anything about this book, but I rated it really highly, so I really liked it at the time. Um, this is what happens when you read 150 books a year.
It’s a problem. But, The Younger Wife by Sally Hepworth, if you’re looking for a book that you just want to add to your, um, to be read list, it’s a great one. I believe it is, um, like a psycho thriller. I don’t know if thriller is the right word. Um, I don’t know if that’s how they really classify the genre, but that’s how I would classify it.
It’s like a psychothriller. Like, it’s twisty. You’re always like, what’s actually going on? Um, unreliable narrator, maybe, but that’s all I really remember about it. So if you like that type of book. This is a great one for you, and I’ll link to that in the show notes. All right, friends, and until next time, I hope that you’ll go out and uncomplicate your marketing and business.
Thank you so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.
Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.
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