You know a launch is important for gaining visibility and getting more eyes on your course, but there are so many moving pieces and it all just seems like more than you can handle. Let alone try to figure out the behind the scenes of putting it all together.
On top of that, you've got to make sure your launch messaging is going to actually convert into sales.
AND you've got to figure all of this out on top of your normal work load.
All of a sudden adding another revenue stream doesn't seem quite so simple.
The good news? It doesn't have to be hard or over-complicated. A large part of having a successful launch is having realistic expectations. Sprinkle a little bit of organization, and a strong messaging strategy in, and you'll be good to go!
The bad news? I've seen friend after friend go through launches only to come out disappointed on the other side, because they didn't build out a strong launch runway. Their audience was surprised a launch was happening, didn't have enough time to make a decision, and doors closed with much lower numbers than the creator hoped and planned for.
After going through more than 10 of my own launches, and planning out countless launches for clients, I've got my launch runway strategy down to a science. And I want to share it with you.
Check out some of my resources below to start crafting your own launch plan - one that will build hype before your launch even begins, and that will gain momentum right from the start!
Ready to launch your next course or program? In just one day, walk away with a strategic content marketing plan for the quarter leading up to your launch to minimize launch prep and maximize your sales.
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Looking to launch a course in 2023? During our six months as a group we'll take your idea to completion through your entire launch - together. Between weekly calls, an in-person retreat, and guest experts, you'll have everything you need to get your course launched and add that additional stream of revenue to your business.