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A Look At My KPI Spreadsheet What’s a KPI? What are you supposed to be tracking? How can you use them? Is it really all that important to track them? These questions are some of the most commonly asked ones I get around KPIs, and I figured that if I’m hearing the same questions over […]
Choosing The Best Email Provider If you haven’t started your email list – it’s past time my friend. If I had to say there was one type of content marketing that was more important than all of the rest? It would be email marketing. But, the very first step – choosing which email platform to […]
4 Marketing Gaps I See My Clients Make When I onboard a new client, there are always standard questions that I ask. One of those being what their current marketing strategy looks like. And over the years, I’ve discovered that there are some very common holes that MOST of my clients have when they come […]
Steal This Social Media Strategy If social media feels overwhelming right now, you aren’t alone. The constant refrain that I’m hearing is that business owners just don’t know what to do about social media. It’s become overwhelming, it’s harder to see results … it’s just one more thing on top of a lot of other […]
The Many Benefits of Podcast Guest Tours with Haylee Gaffin One of my favorite ways to grow my audience is through being a guest on other podcasts. I started doing this during my first year in business, and it’s become the only growth strategy that I’ve used every single year in business. Don’t get me […]
5 Business Lessons from Walt Disney A few months back, I did an episode on the marketing lessons I’d learned from Taylor Swift. And I had a BLAST creating that episode, and based on the DMs I got, you had a blast listening to it. So, today I wanted to come back with a similar […]
A Look Back at 6 Years in Business It’s more than a little surreal to be recording my 200th episode of the Chasing Simple podcast. 200 Episodes. 54 incredible guests. And a wonderful team who helps make this happen each and every week. To Haylee and Megan of Gaffin Creative – thank you. This podcast […]
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