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I get it. August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently […]
Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do […]
Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule?Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if […]
It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you […]
When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way […]
Think SEO Is Voodoo? Here’s What You Actually Need to Know Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it. The explanations made sense… at least while I was reading. But the moment I tried putting any of […]
Let’s talk about your sales funnel email sequence. You know that classic email marketing advice? Create a freebie.Write a welcome sequence.Then build out your sales sequence. That’s the order I followed when I first started my email list. I did everything “right.” Checked all the boxes. But if I could go back and do it […]
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