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When Hustle Isn’t the Answer: Lessons from a Season of Exhaustion I kept telling myself it was the move. We were smack in the middle of a cross-country relocation—my husband in South Carolina, me in Washington, juggling two homes and two time zones and what felt like a million logistics. There was always one more […]
Story By The Riverbank Let’s picture your cash flow. I want you to imagine cash flowing through your business, like water in a stream—steady, purposeful, visible. Unfortunately, most of us? We’re stuck upstream, trying to splish and splash our way through “making money” without thinking about where it goes. That’s how I was for the […]
You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets….. Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be […]
I get it. August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently […]
Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do […]
Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule?Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if […]
It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you […]
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