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Sustainable Boundaries to Help Break Up with Hustle Culture with Christi Johnson

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Imagine finally hitting that revenue milestone you dreamed about for years. You’ve scaled, you’ve hired, and you created a calendar so full it looked like success on paper. And yet, instead of feeling elated, you’re struggling to sleep, panicking over inbox pings, and wondering how in the world you’re supposed to keep this going. This […]

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Marketing Headlines That Sell: Why Your Sales Page Might Be Falling Flat

You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets….. Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be […]

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What Happens to a Business When the Owner Dies?

The Question That Keeps Me Up at Night It usually starts when I can’t sleep. I lay there, wide-eyed in the dark, and my brain starts asking the hard questions: What would happen to my business if I died? Would Russell know what to do? Who would email my clients? Cancel subscriptions? Find the tax […]

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Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do […]

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How to Decide If Instagram Still Worth Your Time

It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you […]

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Conversations Over Coffee – July 2025

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When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way […]

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