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The Question That Keeps Me Up at Night It usually starts when I can’t sleep. I lay there, wide-eyed in the dark, and my brain starts asking the hard questions: What would happen to my business if I died? Would Russell know what to do? Who would email my clients? Cancel subscriptions? Find the tax […]
Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule?Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if […]
It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you […]
Links and Resources Mentioned in This Episode:
Think SEO Is Voodoo? Here’s What You Actually Need to Know Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it. The explanations made sense… at least while I was reading. But the moment I tried putting any of […]
Let’s talk about your sales funnel email sequence. You know that classic email marketing advice? Create a freebie.Write a welcome sequence.Then build out your sales sequence. That’s the order I followed when I first started my email list. I did everything “right.” Checked all the boxes. But if I could go back and do it […]
When You’ve Created So Much You Don’t Know What to Market Anymore You know that moment when your brain is spinning with all the things you could say in your marketing —but none of them actually make it to Instagram, your podcast, or your email list because you just have too many opt-ins and offers? […]
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