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Tools That Help Keep Up With Marketing Demands
There’s nothing I love more than a great business tool that will help me simplify a process. And when it comes to marketing, I obviously love all of the tools.
Right now, everyone is talking about AI and ChatGPT – for good reason. But I wanted to go back to basics with you a bit and discuss 5 other tools that are helpful for simplifying your marketing outside of ChatGPT.
Links and Resources Mentioned in This Episode:
- Want even more help simplifying your marketing and business? Love the Chasing Simple podcast? If so, I want to invite you to join me on Monday evenings at 4:00 pm Pacific time/7:00 pm Eastern time for my weekly YouTube Lives. Each week I’ll have a topic for the week, but after my short 5-minute teaching, you’ll have the chance to ask me questions about your marketing and get an answer from me in real time. Until now, the only way to get this kind of access to me was through my membership, courses, or 1:1 services. But now, all you have to do is show up live with me on Mondays! You can find my channel by searching for my handle on YT – @mrsamandawarfield or by heading to amandawarfield.com/youtube/ – I hope to see you Monday!
- Save $10 on Your Plann Account
- Canva
- Descript
- My Podcast Production Team
- My Incredible VA
- This week’s action step: Send me a DM and tell me what your biggest struggle with keeping up with marketing is, and I’ll tell you my favorite tools that will help!
- This week’s book recommendation: Beyond the Wand by Tom Felton
- Find me on Instagram and tell me you completed this week’s action step: @mrsamandawarfield
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Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at hello@amandawarfield.com!
Rather Read? – Here’s the Transcript!
*Just a heads up – the provided transcript is likely to not be 100% accurate
There’s nothing I love more than a great business tool that will help me simplify a process. And when it comes to marketing, I obviously love all of the tools. Right now, everyone is talking about AI and ChatGPT, and for good reason. But I wanted to go back to basics with you a bit and discuss five other tools that are helpful for simplifying your marketing outside of chat GPT.
You’re listening to episode 217 of the Chasing Simple Podcast, and I’m your host, Amanda Warfield. This episode was brought to you by my book, Chasing Simple Marketing, and you can grab your own at amandawarfield. com / book.
How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Are launches still a thing? And most importantly, how do I put it all together to market my business strategically?
Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend. This is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.
I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business. So that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.
When I’m working, you can find me working with one on one clients such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching GameCock Sports, traveling, or forcing our cats to snuggle me.
If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing, they can’t. Is the thing that they started their business to do, which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love each week.
I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business.
Let’s do this entrepreneurship thing together, shall we? Want even more help simplifying your marketing and business? Love the Chasing Simple podcast? If so, I want to invite you to join me on Monday evenings at 4pm Pacific Time, 7pm Eastern Time for my weekly YouTube lives. Each week, I’ll have a topic for the week, but after my short five minute teaching, you’ll have the chance to ask me questions about your marketing and get an answer from me in real time.
Until now, the only way to get this kind of access to me was through my membership, courses, or one on one services. But now, All you have to do is show up live with me on Mondays. You can find my channel by searching for my handle on YouTube at Mrs. Amanda Warfield or by heading to amandawarfield. com / YouTube.
I hope to see you Monday. So when it comes to keeping up with all of the marketing demands that are out there, and honestly, just, Staying afloat, it feels like. We want to try to make our content marketing especially as simple as possible. We want to be able to hit that easy button, right? So that we can then focus our marketing efforts on the things that are going to bring in new audience members.
Because our content is part of our nurture strategy. And the purpose of that is to nurture the people that are already in our audience. And sometimes, yes. It helps us grow, but it’s not a growth strategy. And so we want to make our nurture strategy as simple as possible so that we can show up consistently for our audience and we can say, Hey, let me pour into you without spending all of our time on our nurture strategy.
So that we can then focus on growth strategies to bring more people to our audience to nurture them, right? How do we do that? Well, we want to make sure that we use tools that are going to help us make our nurture marketing as simple as possible. So the first tool that I highly recommend everyone have is a content bank and you can create this however you please.
I currently have mine set up in Trello. I’m playing around with ClickUp. Trello seems to be. My favorite at this point for this right now, but you could use any project management tool. You could use a Google Doc I mean it can be really really simple to create this. So basically a content bank is Just a whole a place where you can organize your ideas for potential future content Now the reason I like Trello is because I can Create a new card for each topic, and I can add notes, I can add attachments, I can add links to go, Oh, I could link to this episode with this, or I could link to this blog post with this.
And I can just give myself a more full idea and really jot down everything I’m thinking as I’m brain dumping this. It makes it really easy that once you’ve used an idea, you can get rid of it quickly and easily. You also can organize it and categorize it with lists, which is why I like the way the user interface in Trello is, but any project management tool you can do this with.
That is why I don’t like using my notes app though. I know a lot of people like to use their notes app in their phone, but what ultimately ends up happening is you have this huge list of content ideas and it gets really overwhelming. So I like to actually, I’ve got my. Pillar topics, right in my business, simplifying your marketing strategy, simplifying your launches and simplifying your content creation.
Those are kind of my three big pillars, my overarching pillars of topics in my business. And so I can then have a list based on each of those. And it just makes it easier. You can definitely do that in your notes app too, but I don’t know. I just like a project management tool for that, but you want to use your content bank for anytime you’ve got an idea, write it down in there.
This is also for those of you that are like, oh, and we’ll talk more about this next week But if you’re like, oh, I can only batch when I’m inspired No, just when you’re inspired put things in your content bank, right? So your content bank is super useful so that when it comes time to sit down and create your content You have all of these ideas and you’re not starting from scratch It makes that first planning day and even the writing days and the recording days So much simpler because you’ve already written down a ton of stuff, right?
You So, highly recommend creating a content make for yourself. The second tool that I really recommend is a scheduling tool of some sort. Now, I know a lot of people are like, oh, I’ve heard scheduling tools will dock you in the algorithm, blah, blah, blah. It’s not true. Facebook has its own native scheduling tool.
You can use the native Facebook scheduling tool for Facebook and Instagram, if you’d like, they would have put all of that time and money into creating their own scheduling tool. If they were going to dock you for using scheduling tools, but also let’s be real, the algorithm. And it’s not there to help us, so it’s not worth worrying about.
I won’t get on that soapbox. But basically, use a scheduling tool. That way, you don’t have to sit there and make reminders every day to, oh yeah, I gotta go in and post this story, or oh yeah, I gotta go in and post this post, or whatever. Instead, you sit down, you create it, you schedule it, you don’t have to think about it again, and it naturally goes out and nurtures your audience, right?
I personally use Plan, P L A N N, uh, I believe they’re planthat. com, and I’ll put an affiliate link below in the show notes if you want to check that out, but I like Plan because I can do all of my scheduling there, including Pinterest. So, Instagram, Facebook, LinkedIn, Pinterest, I can do all of those in there, which is really nice to just have one convenient tool that does all of them, but what I also like about Plan is that it allows for easy repurposing.
You can literally create an Instagram post and then click on it and say, okay, repurpose for LinkedIn, repurpose for this. And so you can still go in and tweak it and all of that, but it makes it really like, what, two, three clicks. And then you’ve got that really simply repurposed. Repurposed for other platforms as well, which is really nice.
Now, the third tool that I highly recommend is using Canva and Canva templates. This one seems obvious, but if you don’t have set branded templates for yourself for the content that you’re constantly putting out, like your blog posts, right? Those images should all look fairly similar and you can just quickly move Around the picture or change out the picture or change out what the font says Or your pinterest graphics.
There are so many different templates that you can create for yourself that makes creating graphics So simple and so you want to make sure you really utilize those campa also has a The ability to make reels and things. Now, I haven’t done too much with that, but there’s so much you can do with Canva that you can then use to quickly and simply create that nurture marketing for yourself.
And the fourth tool I have for you is Descript. We use Descript a ton in my business. It’s really great because you can take audio and video and transcribe it. And then once you have that transcription, you You can use it for a true transcript, you can also use it for closed captioning. You can export, I think it’s the VTT, I don’t remember exactly, but you can export the closed caption, which makes it so easy for creating course videos or any other videos you put up on your website and you want to make sure that you have that closed captioning on there.
It does the transcripts, it does that, but you can also edit your audio and video within Descript, which is so cool. I know that my virtual assistant does a ton of that for me in Descript for my private podcast and for other audio things and video things that I create for my business. She uses that a ton, and it’s so nice and simple to be able to edit it, transcribe it, and get the closed captions all in one spot.
And then the fifth tool, quote unquote, that I have for you is getting hired help. Like I just mentioned, I have my VA. She helps me a ton with my marketing. I do a lot of the creation aspect, and then she does a lot of the repurpose. Repurposing and scheduling for me and that cuts down on how much time I have to spend you doing a content creation each month I help so many of my clients with their marketing.
I’m writing for them. I’m doing the strategy for them Having hired help can help take so much time and also mental effort off of what you’re doing with your marketing So those are the five goals. I’ve got for you that can help make your marketing simple and help it easy And help you more easily keep up with those marketing demands.
So again, those are a content bank, a scheduling tool, templates, Descript, and then help, hired help. So your action step for this week is to send me a DM and tell me what your biggest struggle with keeping up with marketing is. And I’ll tell you my favorite tools that will help with that struggle. So send me a DM.
I’m at Mrs. Amanda Warfield over on Instagram. Now, this week’s book recommendation is Beyond the Wand by Tom Felton. I was shocked at how well written this was. I’m pretty sure he actually wrote this himself based on the Ford that Emma Watson wrote. It seems like he wrote it himself, like there wasn’t a ghostwriter.
But, it’s so well written, it’s such a, a quick read, it’s, he’s funny, I mean it just, it was really cool to get to see behind Draco Malfoy, quote unquote, um, and what his life looked like. And what I found so interesting was he talked about how life obviously changed for Rupert and Daniel and Emma. Because they couldn’t go anywhere without being recognized, but he said that that didn’t necessarily happen for him, which really surprised me.
Because part of me feels like he’s such a main character, and yet at the same time, I actually have probably, like, I’ve probably passed celebrities in real life and never noticed because I just live in my own little bubble, so maybe it’s not that surprising, but Anyways, total tangent, but it was such a great read.
I actually read it while we were in Japan and I don’t, unless we’re like at the beach, I don’t typically get through books quickly when we’re on vacation because we’re, we’re kind of like go, go, go vacationers. But because it was such an easy and fun read, I, I read the whole book while we were in Japan, which just also surprised me.
So anyways, Beyond the Wand by Tom Felton. If you haven’t read it and you’re a Harry Potter fan, I highly recommend it and I will link to that in the show notes. And until next time, my friend, I hope you’ll go out and uncomplicate your marketing and business.
Thank you so much for joining me here today, friend. You can find this episode show notes as well as all of the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.
Ratings and reviews are the number one way that you can support a podcast And ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.
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