Refining Your Marketing Messaging Framework If creating marketing materials – content, sales pages, emails, etc – feels like pulling teeth, you might need to pass off your marketing to a strategist like me. But, you also just might need to spend some time refining your messaging and creating a framework. Having a marketing messaging framework […]

How To Write A Successful Pitch For Podcasts Last week we talked about 10 different lead generation strategies you can implement alongside your content marketing in order to grow your business, and I mentioned that this week’s podcast episode was going to be all about how to pitch yourself to be on someone’s podcast. This […]

Showing Up on Social when Life is Happening If we’re being honest with ourselves, sometimes it’s just HARD to show up for the front facing part of our business. Whether you’re going through something difficult, or you’re just not feeling it – that’s okay. You don’t always need to show up and be “on”. But […]

Six Things To Do Before Starting A New Content Marketing Platform Have you thought about adding a new content platform to your marketing strategy, but aren’t sure where to begin? Well, I can tell you what typically happens. Normally, we decide we want to be on a new platform, and we immediately jump into learning […]