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Episode 230: KPIs to Track for Email Marketing

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The Essential KPIs to Track For Email Marketing If you’ve got an email list, you need to be tracking KPIs for your emails so that you can continuously improve what you are sending your people and today I’m covering the essential KPIs to track for email marketing in this episode. What’s a KPI? A key […]

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Episode 228 – My Exact Welcome Sequence Strategy

A Welcome Sequence Strategy That Will Build Relationships If setting up your welcome sequence has been hanging over your todo list, you’re in luck because today I’m sharing my EXACT welcome sequence strategy with you – exactly how many emails I send, what they each cover, and how it works together with your opt-in sequences. […]

Podcast

Episode 227: The Corner Stone of a Successful Marketing Strategy

The Cornerstone of a Successful Marketing Strategy If you want to build a loyal audience and boost your sales, you need to focus on email marketing. And while I focus on cohesive marketing as a marketing strategist, if I had to choose one most important area for you to focus on? It would be email. […]

Content Marketing

Marketing Messaging Milestones Based on Your Current Phase of Business Today I’m going to dive into the three phases of a business journey and exactly what marketing messaging milestones you should be focused on hitting. Links and Resources Mentioned in This Episode: Did you love this episode? Don’t forget to subscribe so that you never […]

Episode 224: The Most Important Thing to Remember About Your Marketing

The Most Important Thing to Remember About Your Marketing If there is nothing else that you ever learn from me, the most important thing that I hope I can share with you is that your content is part of your business, but it’s not your entire business. Not sure what I mean? I’ll explain more […]

Content Marketing

Episode 223: Why You Aren’t Seeing the Reach You’re Looking For

Growth versus Nurture Marketing: Why You Need Both Tired of spending countless hours creating content for your blog, your podcast, your email list, and your social media but not seeing any results? There’s likely one very specific reason why you aren’t seeing results – When it comes to a full marketing strategy, there should always […]

Content Marketing

When it comes to a full marketing strategy, there should always be two parts to it, your nurture strategy and your growth strategy.

How I Would Start an Email List from the Beginning I started my email list 7 years ago, and when I did I researched the heck out of how to start one. How to get people to join your list, how to set one up, how to choose your email platform, how to create a […]

If I were to start an email list from scratch, I would do things differently - and this might ruffle a few feathers.