How To Write Emails Your Audience Wants To Read When I’m working with clients, email lists are always, without fail, at the bottom of their to-do lists and the lowest of their content priorities. I’m not sure why email marketing has gotten such a bad rep over the years, or if it’s just fear because […]

Growth Marketing Strategy For Each Phase of Business There are so many different types of growth marketing strategies out there – how in the world are you supposed to know which you should be focused on? Should you be writing guest posts? Pitching yourself to be on podcasts? Trying to find speaking engagements? Hosting Workshops? […]

Building Relationships With Your Email Newsletter with Liz Wilcox If email marketing is your least favorite kind of content, you aren’t alone. In fact, that’s the content platform my clients most often try to get out of implementing. And I get it. There are so many different facets of email marketing (nurturing, welcome sequences, funnels, […]

Six Things To Do Before Starting A New Content Marketing Platform Have you thought about adding a new content platform to your marketing strategy, but aren’t sure where to begin? Well, I can tell you what typically happens. Normally, we decide we want to be on a new platform, and we immediately jump into learning […]