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Sneak Peek: A Chapter from Chasing Simple Marketing It is officially July, which means we are mere DAYS away from the Launch of Chasing Simple Marketing. Right now, I am eating, sleeping, daydreaming all things book launch, so I thought it would be fun to come back in with another read of a chapter. Way […]
Building Relationships With Your Email Newsletter with Liz Wilcox If email marketing is your least favorite kind of content, you aren’t alone. In fact, that’s the content platform my clients most often try to get out of implementing. And I get it. There are so many different facets of email marketing (nurturing, welcome sequences, funnels, […]
Refining Your Marketing Messaging Framework If creating marketing materials – content, sales pages, emails, etc – feels like pulling teeth, you might need to pass off your marketing to a strategist like me. But, you also just might need to spend some time refining your messaging and creating a framework. Having a marketing messaging framework […]
How To Write A Successful Pitch For Podcasts Last week we talked about 10 different lead generation strategies you can implement alongside your content marketing in order to grow your business, and I mentioned that this week’s podcast episode was going to be all about how to pitch yourself to be on someone’s podcast. This […]
Choosing Your Marketing Strategy Focus for Sustainable Growth You’ve been creating content for awhile now, and you’ve got a rhythm for showing up consistently. You know you’re ready for the next step – strategy – but you don’t know where to begin. There are hundreds of marketing tactics out there that you could try to […]
Showing Up on Social when Life is Happening If we’re being honest with ourselves, sometimes it’s just HARD to show up for the front facing part of our business. Whether you’re going through something difficult, or you’re just not feeling it – that’s okay. You don’t always need to show up and be “on”. But […]
Six Things To Do Before Starting A New Content Marketing Platform Have you thought about adding a new content platform to your marketing strategy, but aren’t sure where to begin? Well, I can tell you what typically happens. Normally, we decide we want to be on a new platform, and we immediately jump into learning […]
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