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After more than a year of preparing to bring this book into the world, it’s finally here and the book launch didn’t go as planned.

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When A Book Launch Goes Wrong I love nothing more than a good launch recap episode, and chatting about what went well, what didn’t, and where I hope to improve in the future. So today I’m taking you behind the scenes of the launch of my book – Chasing Simple Marketing. After more than a […]

Episode 180: When Launching Goes Wrong: A BTS Look at My Book Launch

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From Strategy to Results: Analyzing a Client’s Recent Launch Have you ever wondered what the behind the scenes of a launch looks like? The exact pieces of a strategy, the timeline, the numbers? If so, you’re in the right place because today I’m bringing you behind the scenes of a recent client launch. In this […]

Episode 177: From Strategy to Results: Analyzing a Client’s Recent Launch


Today, I’ll be sharing the details and strategy behind the launch plans my client put in place, as well as the results achieved.

Facebook Group Marketing Ideas with Elizabeth Henson Are Facebook Groups dead? I was convinced they were, but I was seeing my friend Elizabeth have tremendous success not only in her own business, but for her clients as well. So I set out to discover … are Facebook groups truly dead, and if not – how […]

Episode 176: Facebook Communities Aren’t Dead?! with Elizabeth Henson

Content Marketing

Facebook groups aren't dead! Elizabeth Henson has tried and true marketing ideas to help you flourish and thrive on FB.

How To Get Your Audience to Engage with Your Content Tired of putting out content and hearing crickets? You’re using calls to action, you’re asking questions, and yet no one ever responds. Your inbox is empty, your dms are empty, and it just feels like no one is paying attention. The good news is that […]

How to get your audience to engage with your content doesn't need to be a mystery if you follow these simple steps.

How To Write A Successful Pitch For Podcasts Last week we talked about 10 different lead generation strategies you can implement alongside your content marketing in order to grow your business, and I mentioned that this week’s podcast episode was going to be all about how to pitch yourself to be on someone’s podcast. This […]

Episode 164: How to Write a Successful Pitch for Podcasts


Today, I’m sharing the six steps to writing a successful pitch, and what will immediately get your pitch deleted without a response.

10 Lead Generation Strategies For Small Businesses In order to make sales, you’ve got to have an audience to sell to. But how in the world are you supposed to find those people? You’ve been showing up on social media, you created a podcast, and yet all’s you’re hearing is crickets. Unfortunately, when it comes […]

Episode 163: 10 Lead Generation Strategies for Small Businesses


In today’s episode I’m sharing 10 different lead generation strategies that you can put in place to grow your small business.

Marketing Strategies To Help You Get Consistent Clients You’re bringing in clients, doing what you love, and frankly, feeling a bit frazzled at the end of each week after seeing how much of your to do list didn’t get worked on. Including? You marketing. You’re so busy serving your clients and students well that each […]

Marketing strategies to help you get (and retain) consistent clients to keep you out of the feast or famine cycle.

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Learn to Use Content Marketing to Prepare Your Audience for Your Next Course Launch with Chasing Simple: The Summit!

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