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Convert Leads Into Customers With Destini Copp Tripwires, Order Bumps, Upsells, One Time Offers, Downsells …. oh my. What are they? Words that are used interchangeably but mean the same thing? Do they have different meanings? How do we use them? When do we use them? What is the purpose of each … If your […]
Recession-Proof Your Business With Accessible Offers It’s no secret that spending habits have shifted dramatically in the last three years. If you saw record high sales in 2020, you’re likely not experiencing those same numbers today. Business owner after business owner has mentioned to me that they’re worried about their numbers being down, and we’re […]
When A Book Launch Goes Wrong I love nothing more than a good launch recap episode, and chatting about what went well, what didn’t, and where I hope to improve in the future. So today I’m taking you behind the scenes of the launch of my book – Chasing Simple Marketing. After more than a […]
Unveiling the Impact of a Cohesive Content Engine As I record this episode, we are all recently enamored with threads. It’s just a few days old, so I’m not going to be sharing any tips or tricks or strategies for how to use it, but it is relevant to another important topic about our content […]
Facebook Group Marketing Ideas with Elizabeth Henson Are Facebook Groups dead? I was convinced they were, but I was seeing my friend Elizabeth have tremendous success not only in her own business, but for her clients as well. So I set out to discover … are Facebook groups truly dead, and if not – how […]
How To Get Your Audience to Engage with Your Content Tired of putting out content and hearing crickets? You’re using calls to action, you’re asking questions, and yet no one ever responds. Your inbox is empty, your dms are empty, and it just feels like no one is paying attention. The good news is that […]
Refining Your Marketing Messaging Framework If creating marketing materials – content, sales pages, emails, etc – feels like pulling teeth, you might need to pass off your marketing to a strategist like me. But, you also just might need to spend some time refining your messaging and creating a framework. Having a marketing messaging framework […]
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