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The Social Media Content Buckets Strategy Ahh, the social media content buckets strategy. It’s one of the most talked about, but least explained content strategies out there. So we’re going to dive into it – what it is, and why I don’t think it’s a very good strategy. Instead, I highly encourage you to consider […]
Your official invitation to join my book launch team for Chasing Simple Marketing! Launching July 26th – I need your help to spread the word.
Building Relationships With Your Email Newsletter with Liz Wilcox If email marketing is your least favorite kind of content, you aren’t alone. In fact, that’s the content platform my clients most often try to get out of implementing. And I get it. There are so many different facets of email marketing (nurturing, welcome sequences, funnels, […]
Refining Your Marketing Messaging Framework If creating marketing materials – content, sales pages, emails, etc – feels like pulling teeth, you might need to pass off your marketing to a strategist like me. But, you also just might need to spend some time refining your messaging and creating a framework. Having a marketing messaging framework […]
10 Lead Generation Strategies For Small Businesses In order to make sales, you’ve got to have an audience to sell to. But how in the world are you supposed to find those people? You’ve been showing up on social media, you created a podcast, and yet all’s you’re hearing is crickets. Unfortunately, when it comes […]
Choosing Your Marketing Strategy Focus for Sustainable Growth You’ve been creating content for awhile now, and you’ve got a rhythm for showing up consistently. You know you’re ready for the next step – strategy – but you don’t know where to begin. There are hundreds of marketing tactics out there that you could try to […]
Showing Up on Social when Life is Happening If we’re being honest with ourselves, sometimes it’s just HARD to show up for the front facing part of our business. Whether you’re going through something difficult, or you’re just not feeling it – that’s okay. You don’t always need to show up and be “on”. But […]
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